South Africans have embraced the social network in force. Official figures put the number of South Africans accessing Facebook at 4.8 million (of which 3.5 million access it via internet as well as via mobile devices).
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For youth market mobile access to information and communication is the answer
Mobility no longer simply refers to motion, it has also come to describe the untethered use of technology on devices like smart phones, both of which seems to have come together in a perfect storm to enable the revolutions currently sweeping the Middle East and North Africa. Setting these revolutions in motion, is the youth, who organise and spread their message using social networks primarily accessed through mobile devices. These platforms are not only changing how young consumers engage with politics but also with commerce and one another.