Individualisation as a marketing strategy

by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.

Ad of the Week: Where’s my name? #ShareACokeZA

by Oresti Patricios (@orestaki) Since the beginning of November 2013, South Africans have been able to buy cans and bottles that have the wording “Coca-Cola” replaced with 600 of the country’s most common names. Produced by Draftfcb with Velocity Films, the television commercial (TVC) that goes with this #ShareACokeZA campaign is called “Share a Coke with Bobby”, featuring a gorgeous black-and-white border-collie-cross-pit-bull.

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