Cheryl Hunter’s weekly wrap of the latest market and consumer research: blurred reality; innovation not enough; and bad bots.
Tag archives: PWC
Masterclass Notes: Entertainment and media in SA, Nigeria, Kenya
by Johanna McDowell. PwC’s entertainment and media outlook is used by marketers and agencies alike — though I suspect that many don’t know it exists.
Interview: Vicki Myburgh on media revenue growth in SA, Nigeria and Kenya
by Herman Manson (@marklives) In this interview, Vicki Myburgh, entertainment and media industries leader for PwC South Africa, talks about the highlights from PwC’s recently released “Entertainment & Media Outlook: 2014-2018” report.