a The Media Report 2014 feature by Gugu Mtshali. The advertising industry in Nigeria has seen significant maturation in both creativity and execution during the past 10 years. As recently as 2008, television commercials and outdoor advertising were more predominantly foreign in format.
Tag archives: Gugu Mtshali
#trendMARK: Nigeria’s retail deathmatch
a trendMARK feature by Gugu Mtshali. Nigeria, with its burgeoning middle class of repatriated professionals, is poised to undergo a sea-change in Retail, as South African chains enter the high street, to compete with both the locals and online stores.