by Remon Geyser. Marketing, creative and advertising professionals in Kenya, Ghana and Nigeria take a look at “Pa-rum-pum-pum-pum”.
Tag archives: Taking Flight
Taking Flight: Africa on Investec’s extraordinary Promaths ad
by Remon Geyser. Today we’re digging deeper into the harder-to-measure, longer-term approach of emotive advertising campaigns.
Taking Flight: Africa on Country Fresh’s doubly delicious ad
by Remon Geyser. Today we’re looking at how creatives from Kenya, Ghana and Nigeria perceive the SA TVC, “Delicious Double Creamy Country Fresh”.
Taking Flight: Africa on Gill’s cheeky ad that’s worth ‘washing’
by Remon Geyser. It’s no secret that South Africans love ads that are humorous. But will this type of advertising work elsewhere in Africa?
Taking Flight: Africa on Chicken Licken’s “Great Dlamini”
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.