by Remon Geyser. Marketing, creative and advertising professionals in Kenya, Ghana and Nigeria take a look at “Pa-rum-pum-pum-pum”.
by Remon Geyser. Today we’re digging deeper into the harder-to-measure, longer-term approach of emotive advertising campaigns.
by Remon Geyser. Today we’re looking at how creatives from Kenya, Ghana and Nigeria perceive the SA TVC, “Delicious Double Creamy Country Fresh”.
by Remon Geyser. It’s no secret that South Africans love ads that are humorous. But will this type of advertising work elsewhere in Africa?
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.