by Herman Manson. Judges of the recently held Sikuvile Standard Bank Newspaper Journalism Award were critical of the limited visual innovation they saw in entries this year.
Tag archives: nigeria
SA agency helps reverse milk category decline in Nigeria
by Herman Manson (@marklives) Here is a South African ad agency with just about its entire business sitting in Nigeria. Leftfield has some bragging rights for bagging (several jono swanepoeltimes) the advertising account of Nigerian dairy giant FrieslandCampina WAMCO – worth R100 million.
FrieslandCampina WAMCO (with its Peak and Three Crowns milk brands) is the Nigerian affiliate of dairy cooperative Royal FrieslandCampina of The Netherlands (with an annual turnover of 9 Billion Euro).
Leftfield founder, Executive Creative and Strategic Director, Jonathan Swanepoel (or just Jono in the office), has had quite a storied career in ad land, including a stint in South East Asia where he joined Leo Burnett, Ho Chi Minh City, Vietnam, as ECD. It’s here where he helped the agency pick up the regional dairy account for Friesland Foods which saw it produce campaigns for markets in Thailand, Indonesia, Vietnam and Malaysia and helped it grow from 45 to 150 people in three years.
Swanepoel built his reputation in the emerging markets of Asia and when he returned to South Africa he launched Leftfield with the FrieslandCampina WAMCO business. He was surprised to have to fight for the business only six months later in a competitive pitch but managed to retain it. Leftfield recently again successfully defended the account – now worth a R100 million – beating several well established Lagos based agencies.
BizTechAfrica – IT in Africa finds a (anonymous) voice
Here is a site that launched below the radar of both the South African start-up scene and many media watchers.
Do South Africans still Yahoo!?
Do South Africans still Yahoo!? Indeed they do. According to Apurimac Media, the sales representative for Yahoo! in sub-Saharan Africa, the site receives 1.5 million monthly visitors from South Africa generating 256 million page views.
A role for media agencies in solving the modern media blur
London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three.
Tablets leaking ad dollars to mobile from ‘Net – BuzzCity CEO
BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
[Netprophet 2011] African ecommerce market has a long way to go
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online – the magic figure which constitutes the tipping point for digital retail growth (in SA, ecommerce has a 0.4% share of the retail market, while in countries such as Egypt and Nigeria, the figure stands at 0.01%). No wonder, then, that the ecommerce market in Africa hasn’t bloomed.
Looking at these numbers, many international ecommerce plays have shifted investment in the African market 5-10 years down the line. But where others fear to tread Oliver Rippel, CEO ecommerce Africa & Middle East at MIH, sees opportunity and first-mover advantage.
Lagos, Nigeria a photo essay by Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town
A guest post by Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town
The belief is that when you go to Lagos, your hotel room is only good enough as a place to curl up and weep as you wait for the dawn to come.
World Cup murals cement reputation of South African illustrators
The South African illustration house Am I Collective has scored a major creative coup when it was commissioned to create 32 posters for ESPN’s 2010 FIFA World Cup campaign under the direction of New York based ad agency Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA.
New frontiers of identity
The emerging market is changing the way brand identities are forged.