What MetroR, MTN should know about education in Uganda

by Anton Crone (@antoncrone) The advertising industry is full of well-educated, extremely talented people, but it is driven blind by awards and the creative egos that chase them. Awards are vital; they raise the bar. But with the brains that the industry has, far more concerted effort could be put into making a positive difference.

In the forest of the internet, is your opinion heard if you don’t put a name to it?

by Anton Crone (@antoncrone) In the forest of the internet, is your opinion heard if you don’t put a name to it? I’ve wondered about this after a spate of opinion pieces regarding the relevance of the Loerie Awards on Bizcommunity and Marklives. These are two valuable forums where industry folk put their names and faces to often staunch opinions, yet they are often challenged by faceless people who hide behind pseudonyms.

I regularly visit 10and5, arguably the most popular showcase for South African advertising and design. Here, people willingly, and bravely, attach their names to the work displayed then wait for the onslaught of opinion, mostly from people who hide behind pseudonyms.

In a forum on 10and5 a short while ago, after a particularly scathing attack, I challenged the convention of using pseudonyms. Some supported this, others not, and the prevailing sentiments were that anonymity ensures a negative opinion does not reflect badly on that person thereby ruining their chances of getting ahead in the industry; that more traffic is driven to the website if people are able to comment anonymously and that the more freedom there is to comment the better we can gauge general opinion.

Anton Crone: Operation Smile Madagascar

Last week I found myself on an island in the Indian Ocean – and spent most of my time in hospital. But first impressions count and if hospitals are anything to go by, Antananarivo, Madagascar is a magical place.

I’ve seen no gunshot, stabbing or minibus victims, only a broken arm and a smokers’ cough – and that was one of the surgeons. She smokes a pack a day and drinks more coffee than is healthy but her hands are as steady as a rock. They have to be if you are operating on about 8 patients a day over five full days.

Most of the patients I’ve seen in the hospital are smiling, happy characters, made more remarkable by the fact that over 400 of them have cleft lips or palates.

Lagos, Nigeria a photo essay by Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town

A guest post by Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town

The belief is that when you go to Lagos, your hotel room is only good enough as a place to curl up and weep as you wait for the dawn to come.

Cannes report back: Collaboration key to creativity

Cannes report back: Collaboration key to creativity
By Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town

Cannes. La Croisette. Locked onto the scent of red carpet we are heading for La Palais du Festival; the Med to our left, the Majestic hotel to our right and leashed chihuahua’s everywhere in between. Like a snail underfoot, except crunchy on the inside, you have to keep your eyes peeled for these guide dogs of the gliteratti, but if they are not trotting along the pavement with their madame in tow, they are taking a well deserved Louise Vuitton bag break, nesting among mascara sticks and bejeweled cell phones.

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