by Russell Southwood (@BalancingActAfr) In this video interview, Babatunde Olaifa, country manager for Perform for Nigeria, talks about:
- the size and use of Goal.com;
- how the Nigerian local edition works;
- the new apps associated with the site;
- and why advertisers are not yet spending money on digital.
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.
— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!