Accurate research can change the economic fortunes of entire countries. Just ask Nigeria. Mandy de Waal (@mandyldewaal) sorts the good numbers from the bad in this Mark Magazine: Africa Dispatches feature.
Tag archives: africa
The complex continent
by Jon Pienaar SA companies wanting to expand into the rest of the continent – beware: you can’t simply transplant your existing, highly successful marketing strategy/campaign to a new territory in Africa. Some SA and global brands have learned the hard way that marketing in each new African territory demands a local approach. It should be obvious.
It’s good to be #1
by Jon Pienaar. Nigeria as an investment destination has been ramped up to grab the world’s attention because of its huge increase in rebased GDP. But it’s going to take more than that to compete with South Africa for FDI.
Mark: Africa Dispatches focuses on brand building in key African markets
South Africa’s authoritative online marketing news and analysis brand ventures into print with the launch of Mark Magazine’s Africa Dispatches, a design-intelligent annual print offering authored by top journalists.
Smart Africa TV: iROKING guns to become sound cloud for Africa
by Russell Southwood (@BalancingActAfr) In this video interview, Jason Njoku, CEO of iROKO (@itsiroking), talks about its online music platform will be making a transition in the next couple of years.
AdForum Worldwide Summit: An agency called Africa in Brazil
by Johanna McDowell (@jomcdowell) Sao Paulo: Day 3 of the 2014 AdForum Worldwide Summit.
Smart Africa TV: Ringtones in Africa — the US$500 million market
by Russell Southwood (@BalancingActAfr) In this interview, Rob Marshall, who is responsible digital music business development at Sony Music, talks about the potential for the music business on the continent and how ringtones are already a US$500 million market.
Smart Africa TV: 44% of Kenya connected, but ad spend still on 2%
by Russell Southwood (@BalancingActAfr) In this interview, Gaurav Singh, chief digital officer at Scan Group, a leading African marketing services group, talks about how an increasing number of Africa’s citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media.
Smart Africa TV: The Internet no longer only for urban elites
by Russell Southwood (@BalancingActAfr) In this interview we talk to Indra de Lanerolle, lead researcher on the South African Network Society Survey, a user survey of African internet use. De Lanerolle also teaches television and mobile media at Wits Journalism.
Media Future: Mobile money transforming Africa
A new study reveals just how different e-commerce is in Africa compared to global trends, writes Arthur Goldstuck (@art2gee).