by Russell Southwood (@BalancingActAfr) In this interview, Rob Marshall, who is responsible digital music business development at Sony Music, talks about the potential for the music business on the continent, and how ringtones are already a US$500 million market.
The interview covers:
- what Sony Music is doing in Africa and its local partnerships;
- how Nigerian music has travelled across the continent;
- the new digital online platforms;
- estimated spend in the ringtone market;
- the African online music platforms;
- iTunes and Deezer’s expansion in Africa;
- and what success might look like for Sony in three years time.
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.
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