Media Report: Africa’s data divide

a The Media Report 2014 feature by Wadim Schreiner. Data is required for businesses to plan — be it in marketing or development or expansion. African data is notoriously bad — incomplete, inconsistent and unreliable. If the continent is to take its place on the world stage, governments and businesses need to find a way to work together to collect and provide the data that will encourage investment and growth.

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