by Snethemba Phakathi & Adrie le Roux. This case study seeks to explore how Sunlight Liquid has established and maintained brand loyalty among lower LSM groups.
Category archives: Brands & Branding – Affinity Publishing
Brands & Branding: Analysing the communications of Murray & Roberts
by Nadia Lotze & Kelly Duncan. Sometimes sticking to your guns may cause you to shoot yourself in the foot.
Brands & Branding: Mr Price, fashion blogging & branded equity
by Nivenia Davis & Franci Cronje. The good news is that fashion brands may build relationships with consumers by being present within the consumer journey and guiding them through the clutter with relevant content.
Brands & Branding: Music to a brand manager’s ear?
by Andy Rice. In whose hands are brands best off? Where should a CMO look for the best counsel? Agencies or the new kid on the block, management consultancies?
Brands & Branding: Neuroscience, brand equity & Coca-Cola
by Erik du Plessis. Advertising creates a new reality which adds to the value of the brand and even the experience of consuming the brand.
Brands & Branding: Curiosity, problem-solving & creativity
by Rhiannon Rees. In a world that insists more and more on creative solutions, curiosity is even more essential to problem-solving.
Brands & Branding: Clichés vs meaningful company values
by Elsa Gouws. Employees, for the most part, just don’t know what to do with such generic brand values…
Brands & Branding: You Tolkien to me?
by Christo van der Westhuizen. The recycling of true stories in postmodern marketing theory and praxis.
Brands & Branding: Made in… which country?
by Ailsa Wingfield. Just as David slew Goliath, many local companies have not only survived the multinational competition but thrived.