by Tenielle Maris • Tags • Page 2 of 2 •

Headspace: Marketing to moments — emotion, purpose & effectiveness

by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.

by Tenielle Maris. Consumers no longer see the walls between the physical and digital worlds, and neither should we.

by Tenielle Maris. Digital connectivity and social media have accelerated the deconstruction of consumer segments.

by Tenielle Maris. We need go the extra mile to discover the insights that are linked to our consumers’ daily challenges.

by Tenielle Maris. Does this enormous and diverse group of people, spanning the globe, all have the same behavioural traits in common?

by Tenielle Maris. Collaboration is a basic human instinct that has been engrained in each and every one of us since the beginning of time.

by Tenielle Maris. What brands need to realise is that the very definition of authenticity has evolved.

by Tenielle Maris. Brands need to be bold and intuitive enough to come up with something that actually *means* something.

by Tenielle Maris. Human storytelling has the innate ability to make a brand more engaging and more authentic, if done in the right way.