by Jerry Mpufane. It is possible to differentiate our brands, have our voices heard, and build meaningful customer relationships with diverse consumers.
Tag archives: by Jerry Mpufane
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
On My Mind: Local content surely a bonanza for brands
by Jerry Mpufane. Significant changes to local content quotas have created a huge opportunity for the smart brand CMOs.
On My Mind: Has passion become clichéd?
by Jerry Mpufane. Nowhere is passion more fully experienced than in the creative industries.
On My Mind: Is advertising a mirror of life?
by Jerry Mpufane. What does social realism mean and what influence may it have upon the craft of advertising?
The Business of Business: We need more women leaders in adland
by Jerry Mpufane (@JerryMpufane) If research has found that women have an edge over men when it comes to expressing their emotions and perceiving the emotions in those around them, how come so few of them lead in the agency world? How come so few of them lead on the creative floor?
The Business of Business: Winning in 2015
by Jerry Mpufane (@JerryMpufane) For many of us ad agency leaders, despite our best planning, how do we know whether our New Year’s plans are addressing the important stuff? Where to focus our efforts and understanding market trends, as well as having an appreciation for what keeps the CMO up at night, are some of the things we can do to help calibrate our plans.
The Business of Business: Getting paid well — the holy grail
by Jerry Mpufane (@JerryMpufane) Let me start this month’s column by sharing the good news: The optics have shifted to Brand. More and more, company executives are asking questions about the opportunity to leverage Brand in order to create stakeholder value.
The Business of Business: Unconventional quickly becomes conventional
by Jerry Mpufane (@JerryMpufane) The face of the advertising industry is its creativity. Our ability to create, however, goes beyond the work. It is important to remember that creativity is defined by more than just the work we produce.
The Business of Business: Advertising is good for business
by Jerry Mpufane (@JerryMpufane) Clients have a responsibility to ensure that the ad industry thrives and succeeds. A prosperous advertising industry is good for brands. This is inherent in the nature of the industry’s services to clients, being that of stimulating demand for products and services.