by Jerry Mpufane. Nowhere is passion more fully experienced than in the creative industries.
Tag archives: passion in advertising
The Switch: Passion’s role in advertising
by Alistair Mokoena (@AlistairMokoena) Every agency claims to be a collection of passionate creative souls. Every client claims to be passionate about its brands. Agency-performance contracts stipulate that agencies must show passion for client business, brands and services. But nowhere have I come across an explanation for what it means to be passionate.