by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
Tag archives: client agency relationships
Masterclass Notes: Collaboration & changing role of lead agencies
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.
Fair Exchange: Partner-power for brand-growth expectations
by Erna George. There is some concern around the table about how young and busy people are appreciating the client/agency partnership, with all the non-face-to-face channels that can get in the way.
Who should drive client relationships in the agency?
by Michelle Beh. Should it be the client service director? Or should it be the creative director who’s ultimately responsible for delivering the solutions that clients are looking for?
Fair Exchange: Clients, agencies and the art of giving
by Erna George. How do we get the most from relationship and a willingness to go further together?
The Big Q: How to appoint an ad agency
by MarkLives. What have brands learnt in their search for new agencies and agency relationships? What have agencies learnt about clients?
Dissident Spin Doctor: Driving change at global indie agencies
by Emma King. Here are some of the things that I found valuable, reassuring, notable or just plain interesting at the recent Indie Summit in London.
Motive: The us vs them myth
by Lucas van Vuuren. Here’s another way to handle client feedback.
Masterclass Notes: Why scope of work is essential for marketers
by Johanna McDowell. Scope of work is more important in many ways than the hourly rates discussions that agencies and marketing folk get locked into.
The Switch: How many briefs does it take to light up the sky?
by Alistair Mokoena. Who is responsible for writing briefs?