#AdoftheYear: Best South African Ad of 2014 — #getmeto21

by Oresti Patricios (@orestaki) I’m a big fan of digital, social media and viral campaigns that work well. That’s why I’ve decided to award this year’s #AdoftheYear to a campaign that has already made a tremendous impact upon people’s lives, and promises to do more as it continues gathering momentum.

Ad of the Week: Fighting apathy with empathy

by Oresti Patricios (@orestaki) This week I am nominating a digital/social media campaign for #AdoftheWeek. It’s called “Get Me to 21” and it’s an unusual concept in terms of marketing and publicity. The appeal is for organ donors to sign up, because Jenna Lowe needs lung-replacement surgery, and there are currently no donors available.

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