Q5: Sarah Ritchie on what it means to dance with a tiger [interview]

by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies”.

Indy Ad Exec: Make magic before you meet — some tips

by Tom Fels (@thomasfels) As an agency, attracting new clients is vital to both survival and success. And, for marketers, the prospect of selecting an agency is as exciting as it is daunting. Here are some tips.

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