by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies”.
Tag archives: client agency commnications
Extract: How to Tango with a Tiger — Sarah Ritchie on top 20 frustrations
by Sarah Ritchie. It may not feel like it sometimes, but every single agency frustration is surmountable.
Indy Ad Exec: Make magic before you meet — some tips
by Tom Fels (@thomasfels) As an agency, attracting new clients is vital to both survival and success. And, for marketers, the prospect of selecting an agency is as exciting as it is daunting. Here are some tips.