by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?
Tag archives: agency management
The Switch: Compartmentalising your clients for growth
by Alistair Mokoena (@AlistairMokoena) Managing a portfolio of accounts is not easy. The answer is a well thought-out portfolio management strategy which recognises that different accounts have different roles to play in the agency’s game plan.