by Charlie Mathews. The Marketing Mice say goodbye to advertising’s dinosaurs.
by Charlie Stewart. P&G’s decision to pull digital ad spend was based on concerns that its ads were being clicked on by bots.
by Oresti Patricios (@orestaki) So what does a denture adhesive have to do with lions? It seems like a stretch, but denture adhesive manufacturer Fixodent has adopted a project that proves how doing good can be good business, plus add depth to a brand’s profile.