by Herman Manson. The move comes at the request of IPG, says Brett Morris, FCB Africa GCEO.
by Charlie Mathews. The Marketing Mice say goodbye to advertising’s dinosaurs.
Lowe Bull is rebranding as Lowe + Partners South Africa after the international parent company acquired a majority share in the local agency. Its two offices become Lowe Johannesburg and Lowe Cape Town.
Financial results for the first quarter of 2011 from some of the world’s largest ad agency networks are showing rapid growth in emerging markets. Increasingly, agency networks expect their future, and future profits, to be tied in with markets outside the US or Western Europe. The stars of the show? China and Latin America. Digital spend, also in emerging markets, is driving quite a bit of the growth as well.