by Bogosi Motshegwa. It’s interesting how, irrespective of the category, industry, products and or services, the target segment is always “millennials”. How is it possible, though?
by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
by Mark Tungate. Six Things is a young design-and-branding agency with its roots in the digital world and an instinctive understanding of millennials.
by Tenielle Maris. Does this enormous and diverse group of people, spanning the globe, all have the same behavioural traits in common?
by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?
by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
by Peter Jordan. For millennials, life isn’t as rosy as you’d think.
by Martin MacGregor. Millennials are loving audio-visual content more and more — and will watch it in whichever way they feel like.
by Preetesh Sewraj. As soon as we start to understand and make sense of the buying patterns and decision-making processes of one consumer market, another emerges.
by Peter Jordan. This is crucial for communicating with this influential generation of travellers.