by Bogosi Motshegwa. It’s interesting how, irrespective of the category, industry, products and or services, the target segment is always “millennials”. How is it possible, though?
Tag archives: millennials
On My Mind: The millennials and a new work ethic
by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
Design Plus: Discover Six Things
by Mark Tungate. Six Things is a young design-and-branding agency with its roots in the digital world and an instinctive understanding of millennials.
Headspace: Going beyond the millennial stereotype
by Tenielle Maris. Does this enormous and diverse group of people, spanning the globe, all have the same behavioural traits in common?
Clicks ’n Tricks: The millennial misnomer
by Charlie Stewart. Why the heck do so many of us marketers still apply sweeping (and meaningless) labels to target audiences?
Motive: How travel, tourism brands may help millennials
by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
Motive: Millennial marketing — going beyond the schmaltz
by Peter Jordan. For millennials, life isn’t as rosy as you’d think.
Media Redefined: Millennials love TV! Millennials hate TV sets!
by Martin MacGregor. Millennials are loving audio-visual content more and more — and will watch it in whichever way they feel like.
Innovator’s Toolkit: Building consumer trust
by Preetesh Sewraj. As soon as we start to understand and make sense of the buying patterns and decision-making processes of one consumer market, another emerges.
Motive: Understanding the millennial mind-set of travellers
by Peter Jordan. This is crucial for communicating with this influential generation of travellers.