by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
Tag archives: by Peter Jordan
Motive: Millennial marketing — going beyond the schmaltz
by Peter Jordan. For millennials, life isn’t as rosy as you’d think.
Motive: Understanding the millennial mind-set of travellers
by Peter Jordan. This is crucial for communicating with this influential generation of travellers.