Millennial Ad-Grad: The millennial workplace

by Faheem Chaudhry (@FaheemChaudhry) For creative businesses of all shapes and forms, consistently conceptualizing and executing the most original and unique work is a day-to-day goal as client organisations remain under constant pressure to differentiate and reinvent themselves, simply to stay relevant.

The role of technological progression is without a doubt at the heart of this, as opportunities for creating business value are taking different sizes and forms. While the world may be changing, the primary reason for success will always be rooted in the same dynamic. People. Recruiting and retaining the top talent will always be the core competitive advantage of any creative industry leader.

The Millennial Workplace

We’re all becoming increasingly familiar with the differences between millennials and previous generations. We (millennials) were born in the digital age, have grown up in an era of immediate gratification and are geared towards working under constantly changing expectations, pressures and time constraints.

In creative industries specifically, the world’s leading organisations are adopting new and innovative ways of bringing the best millennials to their boardrooms.

More and more business leaders are realising that the work space and atmosphere determines the ways employees work and the way their imaginations explore. The more inspirational the workplace, the easier creative blocks are overcome and new ideas and territories are explored.

So what are the core characteristics of the creative workplace? And what are millennials most attracted to about them?

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