by DK Badenhorst. Ray Ban Wayfarers (especially on the Cape Town promenade) have become a proxy for middle/upper-income Cape Town. And, instead of the art installation being seen for the bridge it’s trying to be, it’s been crucified for the gap that currently exists.
Tag archives: by DK Badenhorst
Brand Culture: Brands need personality
by DK Badenhorst. Brand characters are not developed by committee; they aren’t even developed by one person — they are people. This idea came to life again two weekends ago when I saw the Amazon Echo commercial. It hasn’t been a well-received production…
Brand Culture: Cultural language vs cultural meaning
by DK Badenhorst. Advertising can choose to build either on the simpler, on-the-surface language or leverage a deeper understanding of trends and culture. I don’t believe that there is necessarily a right or wrong when it comes to focus. Instead of right or wrong, I tend to ask: “Does it work, or does it not work?”
Brand Culture: A teenage nation
by DK Badenhorst. It would seem that the revolutionary mantras of sporting brands can capture the sentiment of modern-day South Africa. But did we at some point forget to turn the Revolution Machine off after we finally got our democracy or is there something deeper at work?