The evolution of FoxP2

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You and two mates decide to go it alone and launch your own ad agency. You need to come up with a name. Simple. Hit Google and type in ‘creativity.’ Whoa, information overload, but as you wade through the entries something about a creativity gene catches your eye. It’s called FoxP2.

From start up to flat-broke, to a remarkable revival in fortune for one of South Africa’s most creative young agencies, read all about FoxP2 (PDF file).

First published in AdVantage Magazine, September 2010,

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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