The evolution of FoxP2
You and two mates decide to go it alone and launch your own ad agency. You need to come up with a name. Simple. Hit Google and type in ‘creativity.’ Whoa, information overload, but as you wade through the entries something about a creativity gene catches your eye. It’s called FoxP2.
From start up to flat-broke, to a remarkable revival in fortune for one of South Africa’s most creative young agencies, read all about FoxP2 (PDF file).
First published in AdVantage Magazine, September 2010,