MarkLives gets its groove back
Regular readers would have noticed that MarkLives recently launched a new look web site. It builds on a proud history with the tech, media and marketing communications industries that stretches back to 1998 when the predecessor to this site, media.toolbox, was launched.
In ’98 media.toolbox started as one of the first columns in a print magazine dedicated to covering the then emerging new media economy. I soon launched it as an email newsletter as well. It grew quickly and later became part of the Media Africa group. media.toolbox interrupted publication in 2006 when I turned my attention to a print product called Brand but relaunched in 2008 as MarkLives.
Recently MarkLives has reached a point where it was appropriate to reintroduce it to the industry as a content resource for industry insight and news (as opposed to PR) and many of the original writers from the media.toolbox days, including Andrew Miller and Arthur Goldstuck, are back on these pages.
The new slicker look is thanks to the efforts of 60 layers of cake Cape Town who redesigned the website over the past couple of months. Digital Producer Danny de Nobrega says from a visual perspective the site was designed to deliver content in an engaged and reader-friendly way. “We started by establishing a visual identity for Marklives.com that reflects its position as independent mouthpiece of the industry. The simplistic, yet striking visual identity was adapted throughout the site and is reflected in both the look & feel and navigation experience.”
A shout out also goes to 60 layers’ Interactive Director Michael van den Heerik and design & coding wizard Altus Brand as well as the rest of the 60 team.
Keep an eye out – it’s only gonna get better.