Tag archives: ad agency

Launching an ad agency with 2000 bucks

by Herman Manson (@marklives) Zibusiso Mkhwanazi and Veli Ngubane decided to launch an integrated ad agency. With R2000 as start-up money. True story, says Ngubane (29), who was a Non Executive Director at Ireland-Davenport before he joined forces with Mkhwanazi (30), a serial entrepreneur best known in the agency world for being Executive Chairman at KRAZYBOYZ digital and later as Chairman of The Redquarter Brand Design.

Launched in January 2012, Avatar is positioned as a full-service marketing agency “with digital at the core,” and today counts 20th Century Fox, National Geographic, Fox International Channels and Dinners Club International amongst its clients. The agency also employs 28 people in Johannesburg and 4 in Durban.

New Durban agency launched by three ex-TBWA\Hunt\Lascaris staffers doing well

by Herman Manson. A new Durban based agency, Conversation LAB, launched August 1 after three TBWA\Hunt\Lascaris staffers broke away to go it alone, has successfully been picking up significant new business.

The embedded Agency

by Herman Manson (@marklives) The founders of ad agency Derrick, Livio Tronchin (ex-Jupiter Drawing Room Cape Town), Mark Stead (former CD at KingJames RSVP) and Myles Hoppé (former brand manager at the company behind the Joule), late last year packed up their office and moved in with the launch team of money management service 22seven.

The brainchild of Christo Davel, best known for his work on 20Twenty, the ground-breaking online bank that folded alongside Saambou, the Derrick team had been commissioned to move into the new start-up for a two week stint that made them feel like part of the start-up (and worked them just as hard!) rather than an agency apart.

22seven needed things to happen fast, in real time, and the procedures and processes in place at ad agencies was going to be a hindrance. So it all got tossed out the window. And while it was an exciting ride it did highlight vulnerabilities on both sides of the client/agency divide.

SA EXCLUSIVE: Euro RSCG network rebrands as Havas Worldwide

Havas is rebranding its Euro RSCG network, including its agency in South Africa, as Havas Worldwide.

The Havas group will now operate under two primary brands, Havas Media for its global media agencies, and Havas Creative for its communications agencies.

The 316 Euro RSCG offices are all renamed Havas Worldwide. Euro RSCG South Africa will now become Havas Worldwide Johannesburg, Euro RSCG 4D South Africa will become Havas Worldwide Digital Johannesburg and Euro RSCG Worldwide PR becomes Havas PR.

The Gate Keeper: Chapter 16 (In which tactics are developed)

by Andrew Miller TBW Smith Jones Wallace Broadbent and Ndimande is an agency in crisis. Their ‘basket of boutique services’ strategy has bombed. Only a massive new project can keep the doors open – all eyes are now on the corporate tent at Mangaung. Far in the background, an emergency replacement executive PA with decades of experience makes important decisions. Interns rise, board members take unexpected steps and things begin to change…

The intern fakes some hip hop and rural development numbers, and the board members are generally impressed…

The Gate Keeper: Chapter 15 (In which people think about life)

by Andrew Miller TBW Smith Jones Wallace Broadbent and Ndimande is an agency in crisis. Their ‘basket of boutique services’ strategy has bombed. Only a massive new project can keep the doors open – all eyes are now on the corporate tent at Mangaung. Far in the background, an emergency replacement executive PA with decades of experience makes important decisions. Interns rise, board members take unexpected steps and things begin to change…

The copywriter gets jealous while the boss fretts about the potential for success at Mangaung…

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