Tom Fels new deputy MD at MACHINE
Fels joins MACHINE from BTL agency 34 where he was previously Business Unit Director responsible for handling SAB and Foodcorp. Fels had also spent time in Dubai as a Senior Project Manager at global design consultancy FITCH.
According to Hewlett Fels will drive the integration of the specialist business divisions within MACHINE. These include online market research and consumer insights specialist Answered; full-service ATL agency Big Wednesday; digital & social media agency Domino and full-service BTL agency Creature.
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