by Herman Manson (@marklives) MACHINE, the agency with strong BTL and digital competencies launched last year by Adrian Hewlett, 
has announced the appointment of a new Deputy MD , Tom Fels.
Fels joins MACHINE from BTL agency 34 where he was previously Business Unit Director responsible for handling SAB and Foodcorp. Fels had also spent time in Dubai as a Senior Project Manager at global design consultancy FITCH.
According to Hewlett Fels will drive the integration of the specialist business divisions within MACHINE. These include online market research and consumer insights specialist Answered; full-service ATL agency Big Wednesday; digital & social media agency Domino and full-service BTL agency Creature.
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