Ultra Mel custard is delicious whichever way you look at it. Agency Y&R took photographs of three beautiful girls and desaturated the pictures. It then made an A1 print of each and rephotographed the print in colour with a drop of Ultra Mel custard strategically placed on each print.
Tag archives: ad agency
JSE building To Let
Amid the deluge of bad financial news and unstable world markets a large ‘To let’ banner now hangs outside the home of the SA stock exchange. But fear not – the banner is in fact an advert for Sanlam Investment Management.
KFC gets punked by Steers
This innovative ad was created for Steers by King James. Mocked up to look like a Heat magazine paparazzi shot the agency signed up the model who has been the star of KFC’s long running local ad campaign (her contract expired opening the gap for King James). The KFC model was ‘busted’ walking out of a Steers joint with a Steers burger in hand.
Domestos takes a new angle in fighting germs
“Consumers saw Domestos as a strong, multi-surface, multi-purpose germ killer, yet the TV commercials always made the toilet the main battleground when it came to fighting germs,” says Rui Alves, executive creative director of Domestos agency Lowe Bull. “Research showed however, that consumers used Domestos everywhere, not just in the toilet, which formed the basis of the new creative concept.”