Ultra Mel custard is delicious whichever way you look at it. Agency Y&R took photographs of three beautiful girls and desaturated the pictures. It then made an A1 print of each and rephotographed the print in colour with a drop of Ultra Mel custard strategically placed on each print.
Creative Team:
Michael Blore: Chief Creative Officer
Krigers Naidoo/Rowan Mostert: Art Direction
Michael Meyersfeld: Photographer
Heather Wolmarans: Art Buyer
Anthony Hardy/Kim Steven: Client Service
Stephane Jacqmin: Marketing Director