Ultra Mel ad layers photography


Ultra Mel custard is delicious whichever way you look at it. Agency Y&R took photographs of three beautiful girls and desaturated the pictures. It then made an A1 print of each and rephotographed the print in colour with a drop of Ultra Mel custard strategically placed on each print.

Creative Team:
Michael Blore: Chief Creative Officer
Krigers Naidoo/Rowan Mostert: Art Direction
Michael Meyersfeld: Photographer
Heather Wolmarans: Art Buyer
Anthony Hardy/Kim Steven: Client Service
Stephane Jacqmin: Marketing Director


Published by Herman Manson

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