a Future By Design interview. Scarcely a few years ago brands were debating the longevity of social media as a viable marketing channel, but now it’s an integral part of every communication strategy, or should be if it isn’t. Today, says Andre Steenkamp, CEO of digital marketers, 25AM, that same uncertainty exists about wearable technology.
Tag archives: 25AM
Digital pioneer sets a new course as 25AM
by Herman Manson (@marklives) Acceleration Media, a pioneering South African digital business that lost its way — thanks to brand confusion, a temporary leadership vacuum and shareholders issues — has been given by new shareholder Amorphous a new name (25AM), CEO (Andre Steenekamp) and, hopefully, purpose.