Digital pioneer sets a new course as 25AM

by Herman Manson (@marklives) Acceleration Media, a pioneering South African digital business that lost its way — thanks to brand confusion, a temporary leadership vacuum and shareholders issues — has been given by new shareholder Amorphous a new name (25AM), CEO (Andre Steenekamp) and, hopefully, purpose.

MSN SA tries to regain traction with upgrade as Nielsen restates stats

MSN has always been the biggest invisible brand in South Africa’s digital content space. The default home page for millions of Internet Explorer users, local Hotmail and Window Live Messenger users have also received significant exposure to the content portal. It had become, according to MSN senior editor Justin Zehmke, little more than a compulsory stop on the way to another online property.

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