SA agencies take four Yellow Pencils •

The 50th annual D&AD Awards has resulted in four Yellow Pencil wins for South African ad agencies. Ogilvy Johannesburg took two awards while Grey Advertising and Net#Work BBDO took one each. The full list of D&AD winners from South Africa including the breakdown for which categories they were awarded are included below.

AGENCY	CATEGORY	PRODUCT & TITLE
YELLOW PENCIL
Grey Advertising	Radio – Sound Design &Use of Music	Nelson Mandela Foundation “Martin Luther King Jnr/Nelson Mandela”
Net#Work BBDO	Radio – Writing	Mercedes-Benz “Attention Assist Campaign”
Ogilvy Jhb	TV – Branding	DStv/Multichoice “MK is”
Ogilvy Jhb	TV – Promotion	DStv/Multichoice “MK is”
NOMINATION
Ireland Davenport	Direct Response/Digital	Free Zimbabwe “Friend Request”
Lowe Bull	TV – 41-60 Sec	Organ Donor “Leila”
Ogilvy CT	Mobile Camp	SAB “Be the Coach”
TBWA Hunt Lascaris Jhb	Poster	Wildlife Endangered “The Last one Left”
IN BOOK
DDB SA	Press	McDonalds “Kids Birthday Parties”
FoxP2	Radio Camp	Frank.net “What is’nt coming in 2012/Mall/Star Jumps”
Grey Advertising	Radio – over 30 Seconds	Nelson Mandela Fund “Martin Luther King Jnr”
Grey Advertising	Radio – over 30 Seconds	Nelson Mandela Fund “Nelson Mandela”
JWT CT	Direct Mail	Kalahari.net “Textbook Beef burger Shoe”
Net#Work BBDO	Radio – Camp	Mercedes-Benz “Attention Assist Camp.
MetropolitanRepublic/Velocity	TV-Direction	FNB “Dog”
Ogilvy Jhb	Photography	DStv/Multichoice “Nothing’s Put on”
TBWA Hunt Lascaris Jhb	Press	Wildlife Endangered “The Last One’s Left”
TBWA Hunt Lascaris Jhb	Poster	Wildlife Endangered “White Rhino”
TBWA Hunt Lascaris Jhb	Poster	Wildlife Endangered “Riverine Rabbit”
TBWA Hunt Lascaris Jhb	Press – Art Direction	Wildlife Endangered “The Last One’s Left”
The Jupiter Drawing Room (South Africa) Jhb	Press – Inserts	ABSA “Team of Millions”
The Jupiter Drawing Room (South Africa) Utopia	Graphic Design – Poster	Birdlife “SOS Festival Camp
Y&R	Ambient	LG “Rugby Tunnel”

Velocity Films – Direction for Film Advertising – First National Bank ‘Dog’

Orange Films – Cinematography for Music Videos – Spoek Mathambo_Control

Published by Herman Manson