Over the last number of years Cape Town has come to the fore as the “Creative Capital” of South Africa’s advertising industry thanks to the consistently high ranking of a number of Cape Town agencies at local and international award shows.
Tag archives: awards
Loerie and Pendoring Awards join forces during Creative Week
Loerie and Pendoring Awards join forces during Creative Week
Look beyond digital campaigns to long-term goals – Antti Kupila
This year Antti Kupila (@akupila), the technical director at Sid Lee in Amsterdam, was invited as an international representative on the panel judging advertising entries. He spoke to us about the standards of SA work, emerging trends in digital marketing and the lack of a global reputation in our digital sector.
Ad award success no longer sole arbiter of agency and industry respect
The 2011 Loerie Awards are done and dusted (no pun intended), with Cape Town agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table. Two of the three Grands Prix were awarded to Cape-based agencies.
Moral Burnout Hits Ad Industry
A young creative worker from one of South Africa’s leading advertising agencies has spoken out on the pain, anxiety and social guilt he has suffered as a result of an award winning campaign.
S’HOT: Afrikaans creatives ‘jolling’ and ‘rolling’ in New York
by MarkLives. In a series of three posters aimed at luring entries from the industry, the overall Pendoring winner shows how he revels like a born rock star in New York, Paris and Amsterdam.
Memeburn set to launch two new sites, awards
Matthew Buckland has grown his marketing and publishing businesses, Creative Spark and Memeburn.com, to 12 full-time staff members in little more than a year. At the moment he complains about the pace of growth – as in not quite fast enough – and, to inject further fuel into his budding media empire, he is announcing the launch of a series of new burn.com websites.
Prism awards up the ante
The Prism awards, awarded to professionals in public relations and communication management, are joining their peers in the larger communication industry by implementing a more robust and accountable judging process. Along with the Loeries (for advertising communication) and the PICA awards (publishing), both already hosting their events in Cape Town, the Prisms will also join the party in the mother city for the first time in its 14 year existence.
The waning influence of ad award shows
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they needs to win ’em to impress the MD and prove their relevance in a competitive industry. MD care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.
That’s a lot of caring taking place right there, so why am I seeing more and more stories along the lines of ‘Death to Design Awards’, published on the influential design blog Design Observer, or “What’s wrong with advertising award shows?”, published on Adsoftheworld?
At least the T&A was equal opportunity at some parties #Loeries 2009
At least the T&A was equal opportunity at some parties #Loeries 2009 (Kate Wolters as @marklives)