Haas Das & Bennie Boekwurm star in latest Pendoring poster campaign

For the latest campaign that promotes Pendoring, South Africa’s Afrikaans language advertising award, agency Joe Public uses well known Afrikaans characters to illustrate what could happen if the language continues to be neglected. The pay-off line reads: ‘Moenie die taal afskeep nie’ (Don’t neglect the language) and the call to action reads: ‘Skep in Afrikaans en keer dat ons mooiste taal sy glans verloor’ (Create in Afrikaans and prevent our most beautiful language from losing its lustre).”

Nando’s turns BASA entry into artwork

When Nando’s entered its Nando’s Worldwide Art Initiative, which supports local artists whose work beautifies Nando’s stationery, offices and restaurants, into the BASA awards it and agency Cross Colours decided to turn the entry into an artwork in itself. The annual BASA Awards recognises corporate support for the arts.

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