Loeries Creative Week Durban came to an end this weekend on Sunday, 16 August 2015. A total of 299 awards were handed out in the main categories over the course of the event, with the winners being broken down as follows:
| All | Student | Professional | |
|---|---|---|---|
| Entries | 2944 | 338 | 2606 |
| Finalists | 1020 | 106 | 914 |
| Grand Prix | 2 | 0 | 2 |
| Gold | 35 | 4 | 31 |
| Silver | 68 | 9 | 59 |
| Bronze | 120 | 19 | 101 |
| Craft Gold | 18 | 1 | 17 |
| Craft Certificate | 56 | 6 | 50 |
From South Africa, a Grand Prix was awarded to KFC and Ogilvy & Mather Johannesburg, for “SoundBite: in the Applications, Games & Interactive tools category. From United Arab Emirates, another Grand Prix was awarded to Loto Libanais and IMPACT BBDO Dubai for “Black Cats On Holiday” in the Branded Content Video category.
Effective Creativity Award
Introduced in 2013, the Effective Creativity category allows previous Loerie winning entries to be measured for effective business results. Two Gold Loeries were awarded:
From SA, Gold was awarded to Coca-Cola and FCB SA for Coke’s “Bobby” and, from the UAE another Gold was awarded to Sawamninjah and Geometry Global for Dubai Rescue Radio’s “The Rescue Continues”.
Loeries Hall of Fame: Tony Koenderman
Tony Koenderman, editor of AdReview, and associate editor of Finweek, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the industry.
Adams & Adams Young Creatives Award
The award, for exceptional achievement at the age of 27 or younger, went to Melusi Mhlungu and Saf Sindhi. They each received a Gold Loerie plus R50,000, courtesy of Adams & Adams.
The list below includes all the winners awarded Sunday evening. Winners awarded on Saturday evening may be found here.
Sunday night winners
| Prize | Category | Country | Brand | Product | Entry agency | Title |
|---|---|---|---|---|---|---|
| Campaign Gold | PR Communication Campaign | RSA | Organ Donor Foundation | Organ Donor Foundation | Lowe and Partners Cape Town | Get me to 21 |
| Campaign Gold | PR Communication Campaign | UAE | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Goodbye Bad Luck |
| Campaign Silver | PR Communication Campaign | UAE | Roads and Transport Authority | Back off Radio | Geometry Global Dubai | Back Off Radio |
| Campaign Silver | PR Communication Campaign | RSA | Sanlam | Sanlam Brand | King James Group | One Rand Man |
| Campaign Bronze | PR Communication Campaign | RSA | Absa | Brand | The Jupiter Drawing Room Johannesburg | Art Needs You |
| Campaign Bronze | PR Communication Campaign | UAE | UN Women | UN Women | IMPACT BBDO Dubai | Give Mom Back Her Name |
| Gold | Live Events | RSA | Northern Cape Tourism | World Tourism Day | Witch & Wizard Productions | The Desert Comes Alive |
| Silver | Live Events | RSA | Absa | Brand | The Jupiter Drawing Room Johannesburg | Art Needs You |
| Silver | Live Events | RSA | Brandhouse | Heineken | M&C Saatchi Abel | Open Your City: Open Jozi |
| Silver | Live Events | RSA | Red Bull | Energy Drink | Publicis Machine | Doodle Art |
| Bronze | Live Events | RSA | Castrol South Africa | Castrol Oils | Geometry Global Johannesburg PTY LTD | The Castrol Engine Experts Experience |
| Bronze | Live Events | RSA | Brandhouse Beverages | Johnnie Walker | King James Group | The King of Flavour Experience | Meet Your Match |
| Silver | Live Activations | Kenya | DISCOVER MOVIES | INSTAVIDEO SERVICE | SCANAD KENYA LIMITED | INSTAVIDEO SERVICE |
| Bronze | Live Activations | RSA | Toyota South Africa Motors (Pty) Ltd | The Lexus LS’s Precollision System | FCB South Africa (PTY) LTD | The Billboard the Knows What You’re Thinking |
| Bronze | Live Activations | RSA | Volkswagen South Africa | New Polo | Ogilvy & Mather Cape Town | PoloTag |
| Gold | Live Events: Sponsorship | RSA | Sanlam | Sanlam | King James Group | Woordfees 2015 |
| Silver | Live Events: Sponsorship | RSA | Nedbank | Corporate | Joe Public | Nedbank Design Indaba |
| Bronze | Live Events: Sponsorship | RSA | DIMENSION DATA | ITC SOLUTIONS EG. WIFI AND NETWORK CONNECTIVITY AND VIDEO CONFERENCING SOLUTIONS | OwenKessel Leo Burnett | BRINGING THE WORLD TO THE ABSA CAPE EPIC |
| Bronze | Live Events: Sponsorship | RSA | Red Bull | Red Bull | VWV Group / Publicis Machine | Red Bull X-Fighters SA 2014 |
| Craft Gold | Live Crafts | RSA | Chicken Licken | Bang Bang Mix | Network#BBDO | 15 Bucks |
| Craft Certificate | Live Crafts | RSA | Brandhouse Beverages | Johnnie Walker | King James Group | The King of Flavour Experience | Meet Your Match |
| Craft Certificate | Live Crafts | RSA | Red Bull | Energy Drink | Publicis Machine | Doodle Art |
| Gold | Media Innovation: Single Medium | UAE | Roads and Transport Authority | Back off Radio | Geometry Global Dubai | Back Off Radio |
| Gold | Media Innovation: Single Medium | RSA | National Museum of Military History | World War 2 Exhibit | Ireland/Davenport | The Cup of Life |
| Silver | Media Innovation: Single Medium | Kenya | The Secret Garden | The Secret Garden | Ogilvy & Mather Africa | The Secret Garden secret ad |
| Silver | Media Innovation: Single Medium | UAE | Unilever | Lifebuoy | Geometry Global Dubai | Handle On Hygiene |
| Silver | Media Innovation: Single Medium | RSA | SureSlim | SureSlim | Publicis Machine | The Chocolate Flyer |
| Silver | Media Innovation: Single Medium | RSA | Simba (Ltd) | Ghost Pops | M&C Saatchi Abel Jhb | Possessed Radio |
| Bronze | Media Innovation: Single Medium | RSA | KFC | Food | Ogilvy & Mather Johannesburg | SoundBite |
| Bronze | Media Innovation: Single Medium | RSA | Med-Lemon | Med-Lemon | 140 BBDO | The Sneezing Poster |
| Bronze | Media Innovation: Single Medium | RSA | Chicken Licken | Bang Bang Mix | Network#BBDO | 15 Bucks |
| Bronze | Media Innovation: Single Medium | RSA | BMW | i8 | Ireland/Davenport | BMW i8 Born Electric |
| Bronze | Media Innovation: Single Medium | RSA | Audi | Audi Night Vision Assistant | Ogilvy & Mather Cape Town | Eyes Play Tricks |
| Campaign Gold | Radio Station Commercials | RSA | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party |
| Campaign Gold | Radio Station Commercials | UAE | BHV | Sofa Bed | IMPACT BBDO Dubai | Pillow Talk – Cream, Michelle, Tuesday |
| Campaign Gold | Radio Station Commercials | RSA | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength – Night Before The Project, Team Building, Lacing Up Your High Tops |
| Campaign Silver | Radio Station Commercials | RSA | Tiger Brands | Doom Fogger | TBWA\Hunt\Lascaris Johannesburg | Sexy Times – The O’ Flannagan Cockroaches, Cheryl The Fishmoth, Lance The Bedbug |
| Campaign Silver | Radio Station Commercials | UAE | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Anyone Can Win – Lucy, Albert, John |
| Silver | Radio Station Commercials | RSA | National University Hospital | Nucot | TheWorkRoom Audio Post | Donated Voices |
| Campaign Bronze | Radio Station Commercials | RSA | Spotcash | Spotcash Loans | FoxP2 CT | Money Without The Regret – Semen, Clinical Trial |
| Bronze | Radio Station Commercials | RSA | MultiChoice DStv | DStv Parental Control | Ogilvy & Mather Johannesburg | Happy Endings |
| Bronze | Radio Station Commercials | RSA | Cell C | SmartData | FCB 1886 | Ask Mmusi |
| Bronze | Radio Station Commercials | RSA | Dialdirect | Dialdirect Insurance | Joe Public | A Lifetime in a Minute: Dad |
| Silver | Branded Content Radio | RSA | Tassenberg | Tassenberg | 99c | Your Legend Lives On |
| Campaign Craft Certificate | Radio Crafts: Direction | RSA | Wrigley | Skittles | DDB South Africa | YouTube the Rainbow – Disney, Country, Opera |
| Craft Certificate | Radio Crafts: Direction | RSA | Dialdirect | Dialdirect Insurance | Joe Public | A Lifetime in a Minute: Dad |
| Campaign Craft Gold | Radio Crafts: Writing | RSA | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party |
| Campaign Craft Gold | Radio Crafts: Writing | RSA | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength – Lacing Up Your High Tops |
| Campaign Craft Certificate | Radio Crafts: Writing | RSA | Tiger Brands | Doom Fogger | TBWA\Hunt\Lascaris Johannesburg | Sexy Times – The O’ Flannagan Cockroaches, Cheryl The Fishmoth, Lance The Bedbug |
| Campaign Craft Certificate | Radio Crafts: Original Music & Sound Design | RSA | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party |
| Campaign Craft Certificate | Radio Crafts: Performance | RSA | Wrigley | Skittles | DDB South Africa | YouTube the Rainbow – Opera, Country, Disney |
| Campaign Silver | Non-English Radio | RSA | Cell C | C-Surance | FCB 1886 | Igugu – Thembi, Senzo, Khanyi |
| Bronze | Non-English Radio | RSA | Toyota South Africa Motors (Pty) Ltd | Genuine Parts | FCB South Africa (PTY) LTD | House |
| Bronze | Non-English Radio | RSA | MultiChoice DStv | DStv Compact | Ogilvy & Mather Johannesburg | iTV Yam’ |
| Campaign Craft Gold | Radio Craft: Non-English Writing | RSA | Cell C | C-Surance | FCB 1886 | Igugu – Thembi, Senzo, Khanyi |
| Craft Certificate | Radio Craft: Non-English Performance | RSA | Toyota South Africa Motors (Pty) Ltd | Genuine Parts | FCB South Africa (PTY) LTD | Toyota Genuine Parts ‘Ska Forster’ |
| Gold | TV & Cinema Commercials: up to 90s | RSA | Santam | Santam | King James Group | One-of-a-kind |
| Campaign Silver | TV & Cinema Commercials: up to 90s | RSA | Jaguar Land Rover South Africa | Genuine Parts | Y&R SA | Non-Genuine Animals – Crocodile, Lion, Eagle |
| Silver | TV & Cinema Commercials: up to 90s | RSA | Chicken Licken | Hotwings® | Net#work BBDO | The Great Dlamini |
| Silver | TV & Cinema Commercials: up to 90s | RSA | Chicken Licken | Bang Bang Mix | Net#work BBDO | 15 Bucks |
| Silver | TV & Cinema Commercials: up to 90s | RSA | 5 FM | 5 FM | King James II | Without 5 |
| Silver | TV & Cinema Commercials: up to 90s | RSA | Volkswagen | Volkswagen Safety Systems | Ogilvy & Mather Cape Town | Moments |
| Campaign Bronze | TV & Cinema Commercials: up to 90s | RSA | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength – Water Feature, Performance Art |
| Bronze | TV & Cinema Commercials: up to 90s | RSA | MultiChoice | DStv Africa | Ogilvy & Mather Johannesburg | #TIA |
| Gold | TV & Cinema Commercials: above 90s | RSA | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
| Silver | TV & Cinema Commercials: above 90s | RSA | Dialdirect | Dialdirect Insurance | Joe Public United | The Notebook |
| Bronze | TV & Cinema Commercials: above 90s | RSA | Nedbank | Business Banking | Joe Public | Reins |
| Bronze | TV & Cinema Commercials: above 90s | RSA | Design Indaba | Creativity For Good | FoxP2 CT | Project Phoenix |
| Campaign Bronze | Internet Commercials: up to 30s | RSA | Chicken Licken | Bang Bang Mix | Net#work BBDO | Outrageously Expensive – Pocket Money, Reverse, 1974, Caveman, Goldfish |
| Bronze | Internet Commercials: up to 30s | RSA | Safari Link | Safari Link | FCB Cape Town | Saber Cats |
| Gold | Internet Video: above 30s | UAE | UN Women | UN Women | IMPACT BBDO Dubai | Give Mom Back Her Name |
| Silver | Internet Video: above 30s | RSA | Edgars | Intimate Wear | Ireland/Davenport | The Unskippable Skip Ad |
| Bronze | Internet Video: above 30s | UK | Unilever | Aromat | MOFILM | Guess Who’s Coming to Diner? |
| Bronze | Internet Video: above 30s | RSA | Cricket South Africa | Protea Fire | Thackwell & Whittaker | Surprise Visit |
| Bronze | Internet Video: above 30s | RSA | Tiger Brands (PTY) Ltd | Gill Anti-Dandruff Shampoo | FCB South Africa (PTY) LTD | Hair Care |
| Bronze | Internet Video: above 30s | RSA | Riot! Games | League of Legends | Shy the Sun | Amumu: The Curse of the Sad Mummy |
| Bronze | Internet Video: above 30s | RSA | Random House Struik South Africa | Lauren Beukes | Mr. Alexander | Broken Monsters |
| Grand Prix | Branded Content Video: Single Execution | UAE | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Black Cats On Holiday |
| Silver | Branded Content Video: Single Execution | RSA | Sanlam | Sanlam Brand | King James Group | One Rand Man | The Documentary |
| Bronze | Branded Content Video: Single Execution | RSA | takealot.com | Online Shopping | M&C Saatchi Abel | Bakkies |
| Bronze | Branded Content Video: Single Execution | RSA | Chicken Licken | Bang Bang Mix | Network#BBDO | 15 Bucks Analyst |
| Campaign Gold | Branded Content Video: Campaign | RSA | Sanlam | Sanlam Brand | King James Group | One Rand Man |
| Campaign Silver | Branded Content Video: Campaign | RSA | Salomon Global | Outdoor Lifestyle | The African Attachment | Salomon Running TV Season 04 |
| Campaign Bronze | Branded Content Video: Campaign | RSA | Brandhouse Beverages | Johnnie Walker | King James Group | The Gentleman’s Wager | The Race |
| Campaign Bronze | Branded Content Video: Campaign | RSA | Diageo | Alcoholic Beverage | Carat SA, Isobar, BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
| Campaign Bronze | Branded Content Video: Campaign | RSA | Sanlam | Sanlam | King James Group | Idols |
| Silver | Music Videos | RSA | Thee more shallows | 2am | New Monday | 2am |
| Craft Gold | TV Crafts: Direction | RSA | Diaego | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
| Craft Certificate | TV Crafts: Direction | UK | Diageo | Guinness | MOFILM | Who Am I |
| Craft Certificate | TV Crafts: Direction | RSA | Chicken Licken | Chicken Licken | Egg Films | The Great Dlamini |
| Craft Certificate | TV Crafts: Direction | RSA | Nedbank | Business Banking | Joe Public | Reins |
| Craft Certificate | TV Crafts: Direction | RSA | Santam | Insurance | 0307 | Santam One of a Kind |
| Craft Certificate | TV Crafts: Cinematography | RSA | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
| Craft Certificate | TV Crafts: Cinematography | RSA | Nedbank | Business Banking | Joe Public | Reins |
| Craft Certificate | TV Crafts: Cinematography | RSA | Prudential | Investment Financing | 0307 | Prudential Fisherman |
| Campaign Craft Gold | TV Crafts: Writing | RSA | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength – Gum in Hair, Performance Art, Water Feature, Static |
| Craft Gold | TV Crafts: Writing | RSA | Santam | Santam | King James Group | One-of-a-kind |
| Craft Certificate | TV Crafts: Writing | UK | Diageo | Guinness | MOFILM | Who Am I |
| Craft Gold | TV Crafts: Production Design | RSA | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
| Craft Gold | TV Crafts: Production Design | RSA | Chicken Licken | Chicken Licken | Egg Films | The Great Dlamini |
| Craft Gold | TV Crafts: Animation | RSA | Riot! Games | League of Legends | Shy the Sun | Amumu: The Curse of the Sad Mummy |
| Craft Certificate | TV Crafts: Animation | RSA | Mondelez | Cadbury Dairy Milk | Ogilvy & Mather Johannesburg | Triplets |
| Craft Certificate | TV Crafts: Editing | RSA | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
| Craft Certificate | TV Crafts: Editing | RSA | Chicken Licken | Hotwings® | Net#work BBDO | The Great Dlamini |
| Craft Certificate | TV Crafts: Editing | RSA | Santam | Santam | King James Group | One-of-a-kind |
| Craft Certificate | TV Crafts: Editing | RSA | Sanlam | Sanlam Investments | Giant Films & Deliverance | Genius |
| Craft Certificate | TV Crafts: Original Music & Sound Design | RSA | 5 FM | 5 FM | King James II | Without 5 |
| Craft Certificate | TV Crafts: Original Music & Sound Design | RSA | Sanlam | Sanlam Investments | King James Group | Genius |
| Craft Gold | TV Crafts: Best Use of Licensed Music | RSA | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
| Craft Certificate | TV Crafts: Best Use of Licensed Music | RSA | Chicken Licken | Hotwings® | Net#work BBDO | The Great Dlamini |
| Craft Certificate | TV Crafts: Best Use of Licensed Music | RSA | Dialdirect | Dialdirect | Velocity Films | The Notebook |
| Craft Certificate | TV Crafts: Best Use of Licensed Music | RSA | 5 FM | 5 FM | King James II | Without 5 |
| Craft Gold | TV Crafts: Performance | RSA | Santam | Insurance | 0307 | Santam One of a Kind |
| Craft Certificate | TV Crafts: Performance | RSA | Chicken Licken | Hotwings® | Net#work BBDO | The Great Dlamini |
| Campaign Gold | Integrated Campaign | UAE | UN Women | UN Women | IMPACT BBDO Dubai | Give Mom Back Her Name |
| Campaign Gold | Integrated Campaign | RSA | Sanlam | Sanlam Brand | King James Group | One Rand Man |
| Campaign Silver | Integrated Campaign | RSA | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO, Carat SA, Isobar | Made Of Black |
| Campaign Silver | Integrated Campaign | RSA | Santam | Santam | King James Group | One-of-a-kind |
| Campaign Bronze | Integrated Campaign | UAE | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Goodbye Bad Luck |
| Campaign Bronze | Integrated Campaign | RSA | Dialdirect | Dialdirect Insurance | Joe Public | Time is Precious |
| Campaign Bronze | Integrated Campaign | RSA | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength |
| Campaign Bronze | Integrated Campaign | RSA | Garagista Beer Co. | Garagista Craft beer | FoxP2 CT | The Anti-Hipster Craft Beer |
| Gold | Effective Creativity | RSA | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | Coke Bobby |
| Gold | Effective Creativity | UAE | Sawamninjah | Rescue Radio | Geometry Global Dubai | Rescue Radio – The Rescue Continues |
| Silver | Effective Creativity | RSA | Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
| Silver | Effective Creativity | RSA | Bell’s | Bell’s Extra Special Scotch Whisky | King James Group | The Reader |
| Bronze | Effective Creativity | RSA | Nedbank | Ke Yona Team search | NATIVE VML | Ke Yona |
| Bronze | Effective Creativity | RSA | Modjaji Books | reading & writing platform | NATIVE VML | bookly |
| Bronze | Effective Creativity | RSA | One School at a Time | Project English | Joe Public | Project English |
| Bronze | Effective Creativity | RSA | Brandhouse Beverages | Johnnie Walker | King James Group | The King of Flavour | Meet Your Match |
| Gold | Service Design | UAE | Unilever | Lifebuoy | Geometry Global Dubai | Handle On Hygiene |
| Silver | Service Design | RSA | Volkswagen South Africa | Volkswagen up! | Ogilvy & Mather Cape Town | The Uber Test Ride |
| Bronze | Service Design | RSA | Unilever | Joko | Joe Public Ignite | Vaya Via Joko |
| Bronze | Service Design | RSA | The Safety Lab | GIVA | Y&R SA | Digital giving platform |
| Bronze | Service Design | RSA | Unilever | whatsfordinner | Liquorice | Instant Inspiration – whatsfordinner |
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