A total of 166 Loerie Awards were handed out on Saturday, including 17 Gold, and six Craft Golds. Of these, four Student Gold and one Student Craft Gold were awarded.
Only one Grand Prix was awarded — to KFC and Ogilvy & Mather Johannesburg — for ‘SoundBite’ in the Applications, Games & Interactive tools category.
Special awards
Marketing Leadership & Innovation Award: Gavin Krenski
Gavin Krenski of Brandhouse was honoured with the Marketing Leadership & Innovation Award.
Unilever Ubuntu Award for Sustainable Marketing
The Unilever Ubuntu Award for Sustainable Marketing honours brand campaigns that do good while doing good business. 2 golds were awarded to the following campaign:
- The Safety Lab and Y&R SA for ‘Hope Soap’
UBCI GROUPE BNP PARIBAS and Havas Worldwide for ‘Recycle to learn’
Loeries Creative Future Scholarship
Durban Girls’High School students Yolisa Motha and Nomfundo Mcoyi were named recipients of the Loeries Creative Future Scholarship to study at the Vega School of Brand Leadership and Communication.
In addition, a three-year bursary at Design School South Africa in Durban was awarded to another Durban Girls’High School student, Melissa Paterson.
| Prize | Category | Country | Brand | Product | Entry agency | Title |
|---|---|---|---|---|---|---|
| Craft Gold | Digital Crafts | RSA | takealot.com | Online Shopping | M&C Saatchi Abel | Spit Braai |
| Craft Gold | Digital Crafts | RSA | KFC | Food | Ogilvy & Mather Johannesburg | SoundBite |
| Craft Certificate | Digital Crafts | Namibia | World Blood Organisation | Blood donor day | Advantage Y&R | Share Blood |
| Craft Certificate | Digital Crafts | RSA | BLOK | BLOK Urban Developments | Formula D Interactive | BLOK App |
| Craft Certificate | Digital Crafts | RSA | Brandhouse Beverages | Johnnie Walker | King James Group | The Gentleman’s Wager | The Race | Illustration, Photography and Design |
| Craft Certificate | Digital Crafts | RSA | Coca-Cola South Africa | Coca-Cola | Aqua / Wunderman | Say it happy |
| Craft Certificate | Digital Crafts | RSA | Comedy Central | South Park | Ogilvy & Mather Cape Town | Own a Piece of South Park |
| Campaign Silver | Digital Integrated Campaign | RSA | Peninsula School Feeding Association | Social Feed | Hellocomputer | Social Feed |
| Campaign Silver | Digital Integrated Campaign | RSA | Sanlam | Sanlam Brand | King James Group | One Rand Man |
| Campaign Bronze | Digital Integrated Campaign | RSA | Brandhouse Beverages | Johnnie Walker | King James Group | The Gentleman’s Wager | The Race |
| Campaign Bronze | Digital Integrated Campaign | RSA | Comedy Central | South Park | Ogilvy & Mather Cape Town | Own a Piece of South Park |
| Silver | Digital & Interactive: Mobile Advertising | RSA | Volkswagen South Africa | Volkswagen up! | Ogilvy & Mather Cape Town | The Uber Test Ride |
| Grand Prix | Digital & Interactive: Applications, Games & Interactive tools | RSA | KFC | Food | Ogilvy & Mather Johannesburg | SoundBite |
| Bronze | Digital & Interactive: Applications, Games & Interactive tools | RSA | BLOK | BLOK Urban Developments | Formula D Interactive | BLOK App |
| Bronze | Digital & Interactive: Applications, Games & Interactive tools | RSA | KFC | Food | Ogilvy & Mather Johannesburg | Flash & Win |
| Gold | Digital & Interactive: Social Media | UAE | UN Women | UN Women | IMPACT BBDO Dubai | Give Mom Back Her Name |
| Gold | Digital & Interactive: Social Media | RSA | Salvation Army | Carehaven | Ireland/Davenport | #TheDress |
| Silver | Digital & Interactive: Social Media | RSA | Peninsula School Feeding Association | Social Feed | Hellocomputer | Social Feed |
| Silver | Digital & Interactive: Social Media | UAE | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Goodbye Bad Luck |
| Silver | Digital & Interactive: Social Media | RSA | Sanlam | Sanlam Brand | King James Group | One Rand Man |
| Bronze | Digital & Interactive: Social Media | Namibia | World Health Organisation | Blood donor day | Advantage Y&R | Share Blood |
| Bronze | Digital & Interactive: Social Media | RSA | Organ Donor Foundation | Organ Donor Foundation | Lowe and Partners Cape Town | Get me to 21 |
| Silver | Digital & Interactive: Microsite | RSA | Peninsula School Feeding Association | Social Feed | Hellocomputer | Social Feed |
| Silver | Digital & Interactive: Microsite | RSA | South African Tourism | Travel | Ireland/Davenport | An Ordinarily Extraordinary South African Adventure |
| Bronze | Digital & Interactive: Microsite | RSA | Brandhouse Beverages | Johnnie Walker | King James Group | The Gentleman’s Wager | The Race |
| Bronze | Digital & Interactive: Microsite | RSA | BMW | BMW i3 | NATIVE VML | Talking Car |
| Bronze | Digital & Interactive: Microsite | Kenya | Basco Paints Ltd | Duracoat Fragrant Paint Range | OgilvyOne Worldwide Nairobi | The World’s 1st Smellable Website |
| Silver | Digital & Interactive: Website | RSA | The Safety Lab | Digital giving platform | Y&R SA | GIVA |
| Bronze | Digital & Interactive: Website | RSA | Meyerton Engineering | Meyerton Engineering | INJOZI | Meyerton Engineering |
| Silver | Digital & Interactive: Online Advertising | RSA | Comedy Central | South Park | Ogilvy & Mather Cape Town | Own a Piece of South Park |
| Bronze | Digital & Interactive: Online Advertising | RSA | Lucozade | Energy Drink | Ogilvy & Mather Johannesburg | Give me strength | we Transfer |
| Bronze | Digital & Interactive: Online Advertising | RSA | Volkswagen South Africa | Polo Vivo | Ogilvy & Mather Cape Town | The New Polo Vivo. Anything is possible. |
| Bronze | Digital & Interactive: Online Advertising | RSA | Audi | Audi Night Vision Assistant | Ogilvy & Mather Cape Town | Eyes Play Tricks |
| Campaign Craft Certificate | Design Crafts: Writing | RSA | Nando’s | Global packaging | Famous Copy | Global packaging – A pretty dangerous pita, A full-on affair, That’s a wrap, A box’s life, A one-hand job |
| Campaign Craft Certificate | Design Crafts: Illustration | RSA | Reckitt Benckiser | Mr Min Furniture polish | Havas Worldwide Johannesburg | More can. More Clean. – Staircase, Library, Windows |
| Campaign Craft Certificate | Design Crafts: Illustration | RSA | THB Disturbance | Self Promotion Mailer | The Hardy Boys | Blood, Sweat & Tears |
| Craft Certificate | Design Crafts: Illustration | RSA | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | 100 Bottles by 100 South Africans |
| Craft Certificate | Design Crafts: Illustration | RSA | Lexshell Trading | V&A Waterfront | The Jupiter Drawing Room (South Africa) Cape Town | V&A Stained Glass Windows |
| Gold | Creative Use of Paper | Tunisia | UBCI GROUPE BNP PARIBAS | CORPORATE SOCIAL RESPONSIBILITY | Havas Worldwide | Recycle to learn |
| Silver | Creative Use of Paper | RSA | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Postcards |
| Bronze | Creative Use of Paper | RSA | Trudon | Yellow Pages | 360eight | Paper Art |
| Bronze | Creative Use of Paper | RSA | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Banner – William & Simone |
| Bronze | Creative Use of Paper | RSA | Johannesburg Zoo | Night Tours | Y&R SA | Night Tour Shadows |
| Campaign Bronze | Design Mixed-Media Campaign | RSA | Design Indaba | Interactive Africa | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Make. Change. |
| Campaign Bronze | Motion Graphic Design: Broadcast Design & Graphics | RSA | Mnet | Channel O | Wicked Pixels | Channel Idents |
| Silver | Publication Design: Whole Publication | RSA | Investec Bank | Quartely Marketing report | The Switch Design Company SA (Pty) Ltd | Live Out Of The Ordinary Showcase 2015 |
| Silver | Publication Design: Whole Publication | UAE | Abdul Latif Jameel Community Initiatives | Annual Review | Brand Union | ALJCI Annual Review |
| Gold | 3D & Environmental Design: Package & Industrial Design | RSA | Gyproc Rhinolite | EasyFill | The New Order | The EasyFill Multitool |
| Bronze | 3D & Environmental Design: Package & Industrial Design | RSA | KFC | Food | Gloo@Ogilvy | SoundBite |
| Bronze | 3D & Environmental Design: Package & Industrial Design | RSA | Unilever | Ola Ice Cream | BARROWS | Solar Freezer |
| Gold | 3D & Environmental Design: Interior Design & Temporary Structures | RSA | Truth Coffee | Roastery and Cafe | Haldane Martin CC | Truth Coffee |
| Silver | 3D & Environmental Design: Interior Design & Temporary Structures | RSA | Nando’s | Maponya Mall, Soweto | Design Partnership | A gift to Soweto |
| Bronze | 3D & Environmental Design: Interior Design & Temporary Structures | RSA | S.E.E.D Libraries | S.E.E.D Libraries | 140 BBDO | S.E.E.D Libraries |
| Silver | 3D & Environmental Design: Architecture | RSA | SANBI | new attraction to an existing icon | Mark Thomas Architects and Henry Fagan Engineers | The Boomslang |
| Bronze | Brand Identity & Collateral Design: Logos | Angola | MM Arquitectos | Branding | BACK Brand Advertising Communication Kick Lda. | MM Arquitectos |
| Bronze | Brand Identity & Collateral Design: Logos | RSA | Exclusive Books | Exclusive Books | The Switch Design Company SA (Pty) Ltd | Exclusive Books |
| Campaign Silver | Brand Identity & Collateral Design: Identity Programmes | RSA | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Make. Change. |
| Campaign Bronze | Brand Identity & Collateral Design: Identity Programmes | RSA | Exclusive Books | Exclusive Books | The Switch Design Company SA (Pty) Ltd | Exclusive Books Corporate Identity |
| Campaign Bronze | Brand Identity & Collateral Design: Identity Programmes | RSA | Coal | New collection | Radar | The Coal Collection |
| Campaign Bronze | Brand Identity & Collateral Design: Posters & Billboards | RSA | Tiger Brands | Beacon Allsorts | TBWA\Hunt\Lascaris Johannesburg | Play-O-Graphics – The Sandwich, The Wagon Wheel, The Cylinder |
| Campaign Bronze | Brand Identity & Collateral Design: Posters & Billboards | RSA | THB Disturbance | Self Promotion Mailer | The Hardy Boys | Blood, Sweat & Tears |
| Gold | Brand Identity & Collateral Design: Direct & Promotional Mail | UAE | Mercedes-Benz | G-Class | IMPACT BBDO Dubai | The Tribal Rapport Field Guide |
| Bronze | Brand Identity & Collateral Design: General Collateral | RSA | Like Giants | Branding | Bittersuite | Interactive Business Cards |
| Bronze | Brand Identity & Collateral Design: General Collateral | RSA | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Postcards |
| Gold | Ubuntu Award | RSA | The Safety Lab | Soap | Y&R SA | Hope Soap |
| Gold | Ubuntu Award | Tunisia | UBCI GROUPE BNP PARIBAS | CORPORATE SOCIAL RESPONSIBILITY | Havas Worldwide | Recycle to learn |
| Silver | Ubuntu Award | RSA | Lumkani | Lumkani Fire Detector | Lumkani | Lumkani Fire Detection |
| Silver | Ubuntu Award | RSA | KFC | Add Hope | Ogilvy & Mather Johannesburg | KFC Add Hope |
| Bronze | Ubuntu Award | RSA | Nando’s Art Initiative | Enterprise Development | Nando’s | Nando’s Art Initiative |
| Bronze | Ubuntu Award | UAE | Unilever | Lifebuoy | Geometry Global Dubai | Handle On Hygiene |
| Bronze | Ubuntu Award | RSA | Peninsula School Fedding Association | Social Feed | Hellocomputer | Social Feed |
| Bronze | Ubuntu Award | RSA | The Safety Lab | Digital giving platform | Y&R SA | GIVA |
| Campaign Craft Gold | Print Crafts: Art direction | RSA | Johannesburg Zoo | Night Tours | Y&R SA | Night Tours – Wild Dog, Red Panda, Lion, Owl |
| Campaign Craft Certificate | Print Crafts: Art direction | RSA | Jaguar Land Rover South Africa | Land Rover Surround Camera System | Y&R SA | See Every Thing – Spider, Leech, Scorpion |
| Campaign Craft Certificate | Print Crafts: Art direction | RSA | Reckitt Benckiser | Mr Min Furniture polish | Havas Worldwide Johannesburg | More can. More Clean. – Staircase, Library, Windows |
| Campaign Craft Certificate | Print Crafts: Art direction | RSA | Apartheid Museum | Brand | OpenCo – The Open Collaboration | Make Sense Of The Present – Activist, Protest, Police, Mob, Massacre |
| Campaign Craft Certificate | Print Crafts: Art direction | RSA | Jaguar Land Rover South Africa | Corporate Social Responsibility | Y&R SA | Hope Crosses Any Terrain – Hurricane Red Cross, Ebola Red Cross, War Red Cross |
| Craft Certificate | Print Crafts: Writing | RSA | BP Wild Bean | Wild Bean Coffee | Ogilvy & Mather Johannesburg | Don’t Yawn |
| Campaign Craft Certificate | Print Crafts: Photography | RSA | Jaguar Land Rover South Africa | Land Rover Surround Camera System | Y&R SA | See Every Thing – Leech, Spider, Scorpion |
| Campaign Craft Certificate | Print Crafts: Photography | RSA | People Opposing Women Abuse | People Opposing Women Abuse | Joe Public | Safe At Home – Alleyway, Railway, Bridge |
| Campaign Craft Certificate | Print Crafts: Photography | RSA | Jaguar Land Rover South Africa | Corporate Social Responsibility | Y&R SA | Hope Crosses Any Terrain – Hurricane Red Cross, Ebola Red Cross, War Red Cross |
| Campaign Craft Gold | Print Crafts: Illustration | UAE | Mercedes-Benz | G-Class | IMPACT BBDO Dubai | Adventure Beckons – Mursi, Dongria Kondh |
| Craft Gold | Print Crafts: Illustration | RSA | PSI | Lovers + Condoms | Joe Public | Fine Line |
| Campaign Craft Certificate | Print Crafts: Illustration | UAE | S.C.S.H.C | Scholl | IMPACT BBDO Dubai | The Ignored – His Right, Her Right, His Left |
| Campaign Craft Certificate | Print Crafts: Illustration | RSA | Johannesburg Zoo | Night Tours | Y&R SA | Night Tours – Wild Dog, Red Panda, Lion, Owl |
| Campaign Craft Certificate | Print Crafts: Illustration | RSA | CNA | Stationery | Promise | Inspiration By Hand – Victorian, Steampunk, Digital |
| Craft Certificate | Print Crafts: Illustration | RSA | Blink Stefanus | Blink Stefanus | Stefanus Nel | The Blink Project |
| Campaign Craft Certificate | Print Crafts: Typography | RSA | CNA | Stationery | Promise | Inspiration By Hand – Digital, Victorian, Steampunk |
| Gold | Newspaper Advertising | RSA | Salvation Army | Carehaven | Ireland/Davenport | #TheDress |
| Campaign Silver | Newspaper Advertising | RSA | Volkswagen | TSI | Ogilvy & Mather Cape Town | Small But Ferocious – Bearrel, Hummboon, Bumbletiger |
| Campaign Silver | Newspaper Advertising | RSA | Tiger Brands | Artline Permanent Markers and Whiteboard Markers | TBWA\Hunt\Lascaris Johannesburg | Fast Fading Or Long Lasting – 1994, 9/11, Herpes, Kiss, Anniversary |
| Campaign Silver | Newspaper Advertising | RSA | Hasbro | Trivial Pursuit | Publicis Machine | Close but no Wedge – Lance-Neil Armstrong, Marilyn Manson-Monroe, Maradona-Madonna |
| Silver | Newspaper Advertising | RSA | People Opposing Women Abuse | People Opposing Women Abuse | Joe Public | Alleyway |
| Campaign Bronze | Newspaper Advertising | RSA | Volkswagen | Touareg | Ogilvy & Mather Cape Town | Rear View Camera – Boy, Girl, Dog |
| Campaign Bronze | Newspaper Advertising | RSA | Audi South Africa | Quattro | Ogilvy & Mather Cape Town | Magnetic Force – Dirt Road, Wet Road |
| Campaign Bronze | Newspaper Advertising | RSA | Road Traffic Management Corporation | Road Safety | Havas worldwide | Last Messages – OMG, #YOLO, CU L8R |
| Bronze | Newspaper Advertising | RSA | Jaguar Land Rover South Africa | Land Rover | Y&R SA | Dunes |
| Bronze | Newspaper Advertising | RSA | Electronic Media Network | Channel O | Black River FC | Youth Day |
| Bronze | Newspaper Advertising | RSA | Western Cape Government | Speeding | Y&R SA | Man |
| Bronze | Tactical use of Newspaper | RSA | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Newspaper Sleeping Bag |
| Campaign Gold | Indoor Posters | UAE | Mercedes-Benz | Active Lane Keeping Assist | IMPACT BBDO Dubai | Safe Side – Shepherd Dogs, Rats, Foxes |
| Campaign Gold | Indoor Posters | RSA | Jaguar Land Rover South Africa | Land Rover Surround Camera System | Y&R SA | Leech, Scorpion, Spider |
| Campaign Silver | Indoor Posters | RSA | Johannesburg Zoo | Night Tours | Young & Rubicam | Owl, Wild Dog, Lion, Red Panda |
| Campaign Silver | Indoor Posters | RSA | Apartheid Museum | Brand | OpenCo – The Open Collaboration | Make Sense Of The Present – Protest, Massacre, Activist, Police, Mob |
| Campaign Bronze | Indoor Posters | UAE | Nissan | Self Healing Paint | TBWA\RAAD, Dubai | The Healing Touch – Red, Blue, Yellow |
| Campaign Bronze | Indoor Posters | RSA | Jaguar Land Rover South Africa | Corporate Social Responsibility | Y&R SA | Red Cross – Hurricane, Ebola, War |
| Campaign Bronze | Indoor Posters | RSA | Cell C | Sponsorship | FCB 1886 | Kings of Chaos – Billy Gibbons, Steven Tyler, Duff McKagan |
| Bronze | Indoor Posters | RSA | Volkswagen | Volkswagen Service | Ogilvy & Mather Cape Town | Driveway |
| Gold | Magazine Advertising | RSA | Jaguar Land Rover South Africa | Land Rover | Y&R SA | Don’t Text and Drive |
| Campaign Silver | Magazine Advertising | UAE | Mercedes-Benz | Active Park Assist | IMPACT BBDO Dubai | Be Warned – Kid, Man, Woman |
| Silver | Magazine Advertising | Kenya | Basco Paint | Duracoat Vinyl Matt Paint | Ogilvy & Mather Africa, Scanad Kenya | Duracoat Interior & Exterior |
| Campaign Bronze | Magazine Advertising | UAE | Snickers | Snickers | IMPACT BBDO Dubai | UnHungry – granny, mad scientist, apeman |
| Campaign Bronze | Magazine Advertising | RSA | Hasbro | Play-Doh | Publicis Machine | Smart Kids – Cookies, Piggy Bank |
| Campaign Bronze | Magazine Advertising | RSA | Volkswagen South Africa | Volkswagen up! | Ogilvy & Mather Cape Town | Go Places – Corporate, Women, Wind |
| Campaign Bronze | Magazine Advertising | UAE | Saudia | Saudia Whole Milk – High in Calcium & Vitamins – | IMPACT BBDO Dubai | Broken Dreams – Gymnastic, Karate, Ballet |
| Bronze | Street-Pole | RSA | Western Cape Government | Street-pole poster | Y&R SA | See Our Children |
| Gold | Direct Mail | RSA | National Museum of Military History | World War 2 Exhibit | Ireland/Davenport | The Cup of Life |
| Bronze | Direct Mail | RSA | One School at a Time | One School at a Time | Joe Public | The reversible prison jacket |
| Bronze | Direct Mail | RSA | Viacom Comedy Central | Drunk History | Ogilvy & Mather Johannesburg | Drunk History Whiskey |
| Silver | Transit & Air | UAE | Roads and Transport Authority | Road Safety Message | Geometry Global Dubai | Back Off Radio |
| Bronze | Transit & Air | RSA | The Safety Lab | Mobile billboard | Y&R SA | Be CitySmart |
| Silver | In-Store | UAE | Unilever | Lifebuoy | Geometry Global Dubai | Handle On Hygiene |
| Campaign Bronze | In-Store | RSA | Garagista Beer Co. | Tears Of The Hipster | FoxP2 CT | Tears Of The Hipster – Wes Anderson, Flat-White, Bon Iver, Beard Wax, Cardigan |
| Bronze | Ambient & Alternative Media | Tunisia | UBCI GROUPE BNP PARIBAS | CORPORATE SOCIAL RESPONSIBILITY | Havas Worldwide | Recycle to learn |
| Bronze | Ambient & Alternative Media | RSA | Volkswagen South Africa | Volkswagen Amarok | Ogilvy & Mather Cape Town | The 1 Ton Coupon |
| Silver | Outdoor Media | RSA | Toyota South Africa Motors (PTY) LTD | The Lexus NX’s Automatic Breaking feature | FCB South Africa (PTY) LTD | The Lexus Pedestrian Billboard |
| Bronze | Outdoor Media | RSA | Med-Lemon | Med-Lemon | 140 BBDO | The Sneezing Poster |
| Bronze | Outdoor Media | RSA | Lexus | Lexus LS / Adaptive Headlights | FCB Cape Town | Follow the road |
| Craft Certificate | Student: TV, Film & Video Crafts | RSA | Short Film | Short Film | North-West University | SPEL |
| Campaign Silver | Student: Radio Commercials | RSA | Safari Now | Accommodation Booking Site | AAA School of Advertising Cape Town | Jumping Castle, Camping Trip, Doilies |
| Bronze | Student: Radio Commercials | RSA | Arrive Alive | Arrive Alive | AAA School of Advertising JHB | TIK |
| Campaign Gold | Student: Newspaper & Magazine Advertising | RSA | Bose | QuiteComfort 25 Noise Cancelling Headphones | AAA School of Advertising Cape Town | Drown The Noise – Excavator, Train, Plane |
| Campaign Silver | Student: Newspaper & Magazine Advertising | RSA | Bose | QuiteComfort 25 Noise Cancelling Headphones | AAA School of Advertising Cape Town | Lost In The Gutter – Motor-Pedalbike, Jet-Origami, Heli-Dragonfly |
| Silver | Student: Newspaper & Magazine Advertising | RSA | Sennheiser | Headphones | Stellenbosch Academy of Design and Photography | Surround Sound |
| Campaign Bronze | Student: Newspaper & Magazine Advertising | RSA | Garmin | Vivo Fit 2 Activity Tracker | Red & Yellow School of Logic and Magic | See the World the Garmin Way |
| Campaign Bronze | Student: Newspaper & Magazine Advertising | RSA | Scrabble | Scrabble | AAA School of Advertising JHB | Anyone’s Game – Nguni, Karoo, Corrugated Iron |
| Bronze | Student: Newspaper & Magazine Advertising | RSA | Project Literacy | Project Literacy | Red & Yellow School of Logic and Magic | Missing Out – How it feels to be Illiterate |
| Bronze | Student: Newspaper & Magazine Advertising | RSA | National Geographic | National Geographic Kids | AAA School of Advertising | Constellation |
| Silver | Student: Indoor Posters | RSA | Cryptozoology | Cryptozoology Poster | AAA School of Advertising Cape Town | Cryptozoology |
| Campaign Bronze | Student: Indoor Posters | RSA | Kroko | Foot Deodorant | AAA School of Advertising Cape Town | Kroko Monsters – Bow Bella, Eddy Eyes, Otis Green |
| Bronze | Student: Indoor Posters | RSA | Rocking the Daisies | Poster | AAA School of Advertising Cape Town | Rocking the Diasies shwe-shwe style |
| Silver | Student: Logos and Identity Programmes | RSA | London Design Museum | London Design Museum | Stellenbosch Academy of Design and Photography | Design Museum |
| Bronze | Student: Logos and Identity Programmes | RSA | MK | Popup Channel | North-West University | MK Gons |
| Bronze | Student: Logos and Identity Programmes | RSA | Scrambled | 24hr Breakfast Bar | Red & Yellow School of Logic and Magic | Scrambled |
| Bronze | Student: Logos and Identity Programmes | RSA | London Design Museum | London Design Museum | Stellenbosch Academy of Design and Photography | Design Museum |
| Gold | Student: Collateral Design | RSA | National Geographic | Calendar | AAA School of Advertising Cape Town | African Quilt |
| Silver | Student: Collateral Design | RSA | Selfpromo | Fabric Swatch | AAA School of Advertising Cape Town | Tactiles |
| Bronze | Student: Architecture, Interior Design & Temporary Structures | RSA | Not Applicable | Interior-Fabrication Centre | greenside design center college of design | Fabrication & Resource Centre |
| Bronze | Student: Architecture, Interior Design & Temporary Structures | RSA | Bambanani | Cardboard Chair | greenside design center college of design | Bambanani – Come together |
| Gold | Student: Publication Design | RSA | National Geographic | Diary / Calendar | AAA School of Advertising Cape Town | Disaster Diary |
| Silver | Student: Publication Design | RSA | Linotype | Metronova Type Specimen | Stellenbosch Academy of Design and Photography | Metronova Type Specimen |
| Bronze | Student: Publication Design | RSA | Tachen | Book Design | AAA School of Advertising Cape Town | Jiro dreams of Sushi Haiku Book |
| Bronze | Student: Publication Design | RSA | South African Postal Service | Postage Stamp Booklet, Vernacular Type | greenside design center college of design | Paper Messangers |
| Silver | Student: Package Design | RSA | My Little Locker | My Little Locker Girls Shoes | Red & Yellow School of Logic and Magic | Chalkboard and crayons |
| Bronze | Student: Package Design | RSA | Sak Sarel | Craft Beer | North-West University | Sak Sarel Craft Beer |
| Bronze | Student: Package Design | RSA | The Drill Sergeant | Drill Bits | Red & Yellow School of Logic and Magic | OORAH! |
| Campaign Gold | Student: Integrated Campaign | RSA | Oreo | Chocolate-Creme Biscuits | AAA School of Advertising Cape Town | Give A Hand |
| Campaign Silver | Student: Integrated Campaign | RSA | Fruit & Veg City | Fruit & Veg | Red & Yellow School of Logic and Magic | Fruit & Veg Yourself |
| Campaign Bronze | Student: Integrated Campaign | RSA | WWF | World Wildlife Fund | Vega School Of Brand Leadership | WoW |
| Campaign Bronze | Student: Integrated Campaign | RSA | Airbnb | Airbnb | Red & Yellow School of Logic and Magic | Speak The City |
| Campaign Bronze | Student: Integrated Campaign | RSA | Pantone | Pantone Colour Your World | Stellenbosch Academy of Design and Photography | Bergen Rain Tour |
| Craft Certificate | Student: Print & Design Crafts: Writing | RSA | Neutralizer 2.0 | Neutralizer 2.0 | Vega | Recipe for Chuck Norris Chicken |
| Craft Gold | Student: Print & Design Crafts: Illustration | RSA | The Extraordinary Mind of Petula Primrose | Book | Stellenbosch Academy of Design and Photography | The Extraordinary Mind of Petula Primrose |
| Craft Certificate | Student: Print & Design Crafts: Illustration | RSA | Potchefstroom | Patterns | North-West University | Dorp |
| Craft Certificate | Student: Print & Design Crafts: Illustration | RSA | Illustrated Poems | Illustrated Poems | North-West University | Illustrated Poems – Shel Silverstein |
| Campaign Craft Certificate | Student: Print & Design Crafts: Typography | RSA | Fontshop | Typeface Design | AAA School of Advertising Cape Town | The Endangered Typeface |
| Craft Certificate | Student: Print & Design Crafts: Typography | RSA | Linotype | Metronova Type Specimen | Stellenbosch Academy of Design and Photography | Metronova Type Specimen |
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