by Megan Power. It’s no accident that South Africa’s consumer protection legislation insists on the use of plain language.
by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Cola needs to do the same.
by Megan Power. I didn’t cheer the demise of the embattled Advertising Standards Authority this month.
by Megan Power. You’d expect that making life easier would be top of mind for every interaction and touchpoint on the customer journey.
by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often still first prize.