by Carey Finn. The award-winning local director talks about his arresting short film for SAB, Vuka, and balancing creativity with the constraints of commercial messaging.
Tag archives: sab
Shelf Life: Koto rebrands Gumtree South Africa
Gumtree SA grows its offering, SAB exports Beers for Africa, and Gold Brands opens local Las Iguanas — Cheryl Hunter’s weekly pick!
Shelf Life: Pierre Jourdan’s wine popsicles prove innovation power
JML creates Pierre Jourdan Pops, PRIMI introduces gaming, and SAB goes green for St Patrick’s Day — Cheryl Hunter’s weekly pick!
Shelf Life: Slo-Jo rebrand goes retro
Slo-Jo focuses on taste, SAB launches Blue Label and platinum gets a shine/skitter — Cheryl Hunter’s weekly pick!
Africa Dispatches: Tusker beer — the elephant in the room
by Mandy de Waal (@mandyldewaal) If you’re chowing down on some nyama choma (barbecued meat) in Kenya and you’re offered a beer, the chances are that it will be a Tusker. The oldest beer brand in that market, Tusker remains East Africa’s best-loved beer because of product excellence and the smart marketing that backs this brand.
So did you hear about the one about Vanilla Ice drinking a beer?
Former rap star Vanilla Ice brings some tongue in cheek flavour to beer brand Castle Lite.