by Oresti Patricios. When European brands invade your country and your market, what do you do? You remind everyone why your brand is so great.
by Mandy de Waal (@mandyldewaal) If you’re chowing down on some nyama choma (barbecued meat) in Kenya and you’re offered a beer, the chances are that it will be a Tusker. The oldest beer brand in that market, Tusker remains East Africa’s best-loved beer because of product excellence and the smart marketing that backs this brand.