Ad of the Week: KFC story time

by Oresti Patricios. Ogilvy Joburg brings storytelling alive in a KFC campaign that uses tech to revisit and refresh traditions of yesteryear.

Ad Feature: How ultra-premium brands expand in recessionary times

by MarkLives (@marklives) It’s a full house of three Zeros in the latest Ad Feature, not to mention FIFA, Sepp Blatter and Appletiser! expert Andy Rice and Sizakele Marutlulle also discuss the proliferation of high-end brand shops in local malls, despite what we thought to be recessionary conditions.

Agency Leaders: 2014’s most-admired ad agency in Joburg

by Herman Manson (@marklives) Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Johannesburg poll.

Ad of the Week: KFC crosses cultural barriers

by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.

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