by Charlie Mathews. The Marketing Mice fall in love with a storied campaign from KFC.
Tag archives: Ogilvy & Mather Johannesburg
Ad of the Week: KFC story time
by Oresti Patricios. Ogilvy Joburg brings storytelling alive in a KFC campaign that uses tech to revisit and refresh traditions of yesteryear.
Ad of the Week: Walking on sunshine
by Oresti Patricios. Vodacom, Ogilvy Joburg and Giant Films team up with renowned dames of the SA entertainment industry to deliver a fun road-trip.
Ad of the Week: Man, oh man!
by Oresti Patricios. Ogilvy Joburg and Produce Sound’s radio ads for KFC test some of the preconceptions of what it is to be a man.
#CannesLions: Radio Grand Prix for South Africa
by MarkLives. Thirty three of the 91 winning entries for Radio are South African, including the Grand Prix.
Ad of the Week: Because that’s what friends do
by Oresti Patricios. The new series of Lucozade TV ads from Ogilvy & Mather Joburg feature testing scenarios. The best ad, for me, is “Performance Art”.
Ad Feature: How ultra-premium brands expand in recessionary times
by MarkLives (@marklives) It’s a full house of three Zeros in the latest Ad Feature, not to mention FIFA, Sepp Blatter and Appletiser! expert Andy Rice and Sizakele Marutlulle also discuss the proliferation of high-end brand shops in local malls, despite what we thought to be recessionary conditions.
Agency Leaders: 2014’s most-admired ad agency in Joburg
by Herman Manson (@marklives) Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Johannesburg poll.
Ad of the Week: KFC crosses cultural barriers
by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.