by Ad Feature. One Hero, two Zeroes and a look at how Ford South Africa is supporting black rhino conservation in KwaZulu-Natal in commemoration of International Rhino Poaching Awareness Day.
For the Wall of Fame or Shame:
- With the festive season rapidly approaching, Andy Rice awards a Hero to Owen Kessel Leo Burnett for its Salvation Army hopscotch interactive fundraising campaign (spotted in Parkhurst and Maboneng in Johannesburg… but hopefully to be seen in many other suburban hotspots!)
- Then, after admitting to KFC’s relatively recent TVC from Ogilvy & Mather Johannesburg and Bouffant having a great soundtrack and containing some clever lingo, Sizakele Marutllule Zeros the Streetwise 3 offering because the campaign premise (that it is too good to share) is being tacked onto a previous campaign’s premise.
- The convenience food category is also on Jacob Moshokoa’s radar. He gives a Zero status to Wimpy’s latest TVC from FCB Johannesburg released for the recent 2015 Rugby World Cup, maintaining that, while the “Impi” soundtrack was a great idea originally (by MetropolitanRepublic), it has now been worked one too many times.
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.
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