by Oresti Patricios. KFC is a global brand with a family-focused, everyday food brand promise. Like most fast-food brands, the emphasis is on fun, so most ad messaging uses humour to create a light-hearted feel. The latest ad also manages to sneak in another message: that KFC is also for special occasions.
Tag archives: kfc
Shelf Life: KFC surrenders the Colonel
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches:
KFC puts aside its iconic branding to promote hunger relief; Clorets breathes new life into Alex; Google and KitKat collaborate; Brand Union explains the new Vodafone ‘Power of Red’; and Kiehl’s finally opens up in Cape Town.
Shelf Life: Monkey Shoulder Scotch!
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
L’Occitane launches its new fragrance range in SA; KFC adds to breakfast; a new Scotch that doesn’t monkey around; and African Pride and Protea Hotel’s new websites give guests what they want.
Size is not everything
It is tempting to attribute Top Brand status to brands that are simply big. After all, if a brand is big, surely it is doing something right? Yes, of course it is doing something right – but the key thing is to determine what that is – brands can be big for many reasons.
There is nothing more annoying than having your head used as a napkin by your elders
There is nothing more annoying than having your head used as a napkin by your elders. Ogilvy Johannesburg tapped into the idiosyncrasy of this local tradition to devise a quirky ad to promote KFC’s Streetwise 2 meal.
KFC gets punked by Steers
This innovative ad was created for Steers by King James. Mocked up to look like a Heat magazine paparazzi shot the agency signed up the model who has been the star of KFC’s long running local ad campaign (her contract expired opening the gap for King James). The KFC model was ‘busted’ walking out of a Steers joint with a Steers burger in hand.