by Ad Feature. It’s three Heroes this week from Andy Rice, Sizakele Marutlulle and Sheldon Morais, EWN online editor, and a chat about the latest #Durexthe1 “Extra Safe Single” campaign with Alexia Theocharis, assistant brand manager for Durex South Africa!
To promote its Extra Safe product, condom manufacturer Durex recently launched a campaign consisting not only of radio, digital, PR, point of sale and activations but OOH elements as well — and that’s not just ANY billboard — we’re talking 165 customised graffiti walls across South Africa!
For the Wall of Fame or Shame:
- Rice gives a Hero to a powerful chalkboard message for Breast Cancer Awareness Month, displayed outside the BP service station in Dunkeld/Hyde Park, Johannesburg, last week
- Morais also awards a Hero to Pepsi’s latest TVC in America from BBDO New York, featuring Marshawn Lynch and an unlikely voiceover, and
- In keeping with the positive tone, Marutlulle hands out a Hero to Skinfood’s Breast Cream from BBDO New Zealand, also for Breast Cancer Awareness Month, with possibly the greatest payoff line ever.
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.
You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.
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