by Ad Feature. One Superhero and two Heroes — Irish Examiner, Savanna and Charles Schwab — and an in-studio chat with ECD Adam Weber regarding SAB’s latest powerful social marketing campaign, “Be the Mentor”, from Joe Public.

For the Wall of Fame or Shame:

  • Sizakele Marutlulle hands out the rare Superhero to Chemistry, the ad agency which conceptualised the Irish Examiner’s massively moving, yet brilliantly simple, print tribute to the late All Black rugby star, Jonah Lomu.
  • Andy Rice gives FCB Cape Town’s latest work for Savanna Premium Cider a Hero… and wonders if it could spawn a whole newcatch phrase in the same way that Bells did, and
  • Jacob Moshokoa gives the Hero thumbs-up to a Charles Schwab Wealth Management TV ad he saw while in New York recently.

Enjoy the show!


Ad Feature logoEvery week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.

You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!

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