by Ad Feature. Jacob Moshokoa and Sizakele Marutlulle are back with another riveting episode of the Ad Feature, managing swimmingly without a sick Andy Rice.

Marutlulle also chats to marketing manager of Cinemark, Yvonne Diogo, to get the lowdown on its first-ever global cinema ad, part of the Global Goals campaign, aimed at ending poverty, injustice and climate change. The ad is rumoured to feature a certain someone’s favourite actor, Chiwetel Ejiofor.

For the Wall of Fame or Shame:

  • Moshokoa gives a Zero to a King Price Insurance ad, from Halo Advertising and Ola! Films, that’s funny but misses the product plot.
  • Marutlulle awards Hero status to an Intel campaign that forged a partnership with New York Fashion Week, making technology uber-sexy.

Enjoy the show!


Ad Feature logoEvery week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.

You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!

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