by Ad Feature. Super-Pharm, Mullers and Peugot make it two Heroes and one Zero in the latest episode with Andy Rice, Sizakele Marutlulle and Jacob Moshokoa. And, seeing as we’re all talking Rugby World Cup right now, KFM’s Sibongile Mafu reviews the TVCs which you’re most likely to see over the coming weeks.
For the Wall of Fame or Shame:
- Marutlulle hands a Hero to international retailer Super-Pharm’s Life M6 razor ad, designed to counter the technological positioning of competing brands [see recent MarkLives column, Ad.Geeks: Reality gets a close shave, for more details — ed-at-large]
- Moshokoa is also full of praise — this time for Mullers Optometrists — which has made visiting its website a surprising and entertaining experience, and
- Rice puts a damper on things by awarding a Zero to Peugeot for an outdated radio-ad concept.
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.
You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.
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