Ad Feature: Advertising where you’d least expect it!

by MarkLives (@marklives) In the latest Ad Feature, branding expert Andy Rice, marketing consultant Sizakele Marutlulle and EWN anchor Jacob Moshokoa hand out two Heroes and a Zero!

For the Wall of Fame and Shame:

• Rice Zeros a Dell billboard on the highway to OR Tambo Airport
• Moshokoa awards Hero status to Allan Gray’s latest TVC advertising its student recruitment drive
• Marutlulle treats them to the Australian PSA — hidden inside an adult movie.

Enjoy the show!

Australian PSA:

Play with Yourself | Case Study from M&C Saatchi Sydney on Vimeo.

Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutulle (@ZDivah), EWN anchor Jacob Moshokoa (@JayMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to www.facebook.com/adfeature.

You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!