by Jason Stewart. Our relationship with our homes is changing again and this has important implications for brands.
Category archives: Marketing
WTF?! Where are all the Fernandos at?
by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world or, more specifically, in South Africa?
#Transformers: Change matters. Just do it.
by Charlie Mathews. Everything is going to transform and the only answer is to become adaptable enough to process change to your benefit — to become future-fit.
Mission: Conflict sparked between capitalism & care
by Tom Fels. Will the human race acknowledge this wakeup call — or will it be back to self-interested business as usual?
Young, Gifted & Killing It: Lerato Sengadi
by Veli Ngubane. This Soweto-born creative delves into Women’s Month, industry transformation, influencer marketing and the impact of Black Lives Matter on brands.
#Transformers: Covid-19 can be a transformation catalyst — Mike Perk
by Charlie Mathews. “Transformation is a radical act of converting hierarchies into democracies,” says this speaker, facilitator and coach on culture change needed for cultural transformation in this interview.
#Transformers: Musa Kalenga on kickstarting empowering change
by Charlie Mathews. The intention of transformation is for it to be wide and far-reaching, and the MAC sector still underperforms on key aspects.
PR — communicating eloquently in an inarticulate world
by Sasha Kupritz. You can’t partition traditional or digital PR off in their own little corners of the world.
#TheInterlocker: Does the PR industry value media ethics?
by Emma King. How do we do our jobs of influencing an editorial media agenda while upholding media values and ethics? Palesa Madumo, James Wilson and I respond.
#Transformers: Gender inequality haunts business SA
by Charlie Mathews. While women are increasingly finding better representation in political leadership, economic transformation across the board has stalled.